Head of Marketing
Acclinate
Acclinate Inc. Head of Marketing Birmingham, AL · Huntsville, AL · Remote · Full time
As our Head of Marketing, you will be responsible for owning the creative process for how our products are branded and offered. You will work collaboratively with cross-functional teams, including product and tech, community, business development, and medical affairs, to deliver effective and efficient solutions that address the needs of our key stakeholders. You will be expected to leverage customer insights to evolve our product offerings and develop strategies that differentiate us from our competitors.
Description
Key Responsibilities:
● Define campaign objectives and tactics that optimize engagement and achieve strategic goals.
● Develop and execute awareness, lead generation, and pipeline acceleration campaigns aligned with business and community growth goals.
● Plan and execute marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
● Oversee lifecycle marketing strategy and initiatives, including end-to-end digital campaign launches, and email and SMS marketing automation.
● Translate community content into meaningful and impactful marketing messages and content via email, storytelling, website, and social media platforms.
● Maintain a pulse on metrics for all channels and campaigns and synthesize key insights and recommendations to enhance business development, brand development, and community growth initiatives.
● Collaborate on reports for concluded campaigns, presenting results to clients and partners.
● Continually test new content types and channels based on industry trends and insights.
● Develop annual budgets and build a high-functioning team of marketing professionals to achieve business and community growth objectives.
Qualifications:
● 7-10 years of experience leading marketing and communications strategies.
● 5+ years of experience leading acquisition or retention campaigns.
● 3+ years of experience working with creative teams and/or agencies.
● Knowledge of digital marketing as well as CRM and email marketing tools.
● Comfortable with A/B testing: Forming a hypothesis, designing a test, and building off results.
● Experienced in building and retaining large audiences for digital content (1M+)
● Deep understanding of brand management and ability to quickly learn our content and voice as they relate to our brand.
● Entrepreneurial and innovative thinker with a proven record of accomplishment in translating strategic thinking into action plans and measurable outputs.
● Proven ability to handle multiple tasks, perform well under pressure, prioritize, and meet deadlines and objectives.
● Strong judgment and critical thinking skills to effectively evaluate and react to emerging issues.
● Highly collaborative and self-directed.
● Experience in healthcare is preferred.
Employee Benefits:
We offer a comprehensive compensation and benefits package designed to attract and retain top talent. Here's what you can expect:
- Competitive salary commensurate with your experience and qualifications.
- Access to health, dental, and vision insurance plans, with the company covering half of the premium costs.
- Access to 401(k)-retirement plan to help you secure your financial future.
- Enjoy 22 paid holidays throughout the year.
- Receive an educational stipend to support your ongoing professional development.
- A technology allowance to keep you equipped with the tools you need.
- Generous paid time off to recharge and maintain work-life balance.
Acclinate Inc. is an equal opportunity employer and prohibits discrimination based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
Salary
$130,000 - $165,000 per year
