Brand Experience Lead
Acclinate
Acclinate Inc. Brand Experience Lead Birmingham, AL · Huntsville, AL · Remote · Full time
Acclinate, a healthcare technology company focused on improving health equity through inclusive research, seeks a Brand Experience Lead for our NOWINCLUDED community. As Brand Experience Lead, you’ll elevate the community’s brand identity through strategic and creative partnerships, a passion for community building, and a knack for creating memorable brand experiences, including events and experiential design.
Description
Responsibilities:
- Develop and implement a comprehensive NOWINCLUDED brand strategy into tangible experiences that resonate with current and prospective community members
- Conceptualize, plan, and execute engaging community events that align with the company’s strategic priorities and OKRs
- Collaborate across the team to integrate brand experiences into project initiatives
- Lead the design and implementation of immersive and inclusive experiences throughout NOWINCLUDED activations
- Identify opportunities to enhance the user experience across the NOWINCLUDED community platform
- Partner with appropriate vendors and staff to execute flawlessly on experiential initiatives
- Identify and nurture partnerships with mission-aligned organizations, ambassadors, digital influencers, and other community leaders that help elevate the NOWINCLUDED brand
- Work with the content team to curate omnichannel content that enriches the brand narrative and value proposition
- Maintain brand guidelines to ensure consistency across all NOWINCLUDED touchpoints
- Regularly provide trainings and talking points for team members to uphold brand standards in their respective roles.
Qualifications:
- 10+ years as an effective brand manager, with a focus on community-driven platforms
- Conceptual and creative thinker who can develop innovative approaches for engaging community members
- Above average understanding of marketing campaigns (social, search, and email)
- Expert using tools like HubSpot, Hootsuite, Google Analytics, HotJar, SEMRush, etc. to analyze content performance
- Expert understanding of design tools like the Adobe Creative Suite, Figma, and Canva
- Expert understanding of digital CMS like WordPress and Webflow
- Superior organizational skills with a proven ability to manage competing priorities
- Experience working with creative and product vendors
- Cultural sensitivity to appropriate language and imagery
- Experience growing an engaged community
Nice to Haves:
- Bachelor's degree in marketing or a related field
- Startup or agency experience
- Healthcare / pharmaceutical experience
- Passion for community engagement
- Deep understanding of communities of color
- A proactive team player with a passion for health equity
Employee Benefits:
We offer a comprehensive compensation and benefits package designed to attract and retain top talent. Here's what you can expect:
- Competitive salary commensurate with your experience and qualifications.
- Participation in our company equity program.
- Access to health, dental, and vision insurance plans, with the company covering half of the premium costs.
- Access to a 401(k) retirement plan to help you secure your financial future.
- Enjoy 22 paid holidays throughout the year.
- Receive an educational stipend to support your ongoing professional development.
- A technology allowance to keep you equipped with the tools you need.
- Generous paid time off to recharge and maintain work-life balance.
Acclinate Inc. is an equal opportunity employer and prohibits discrimination based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
Salary
$70,000 - $85,000 per year
