Lifecycle Marketing Specialist (Hubspot)
Acclinate
Acclinate Inc. Lifecycle Marketing Specialist (Hubspot) Birmingham, AL · Huntsville, AL · Remote · Full time
Acclinate is seeking an experienced and dynamic email and SMS marketer to join our team. As Lifecycle Marketing Specialist, you will play a pivotal role in creating engaging and effective email and SMS campaigns that resonate with our NOWINCLUDED community and Acclinate clients. We are looking for a HubSpot expert, who will be responsible for developing, executing, and optimizing email and SMS marketing strategies to nurture and convert marketing contacts.
Description
Key Responsibilities:
- HubSpot Expertise: Utilize your in-depth knowledge of HubSpot to design campaigns, create workflows, ensure data quality, and analyze performance metrics
- Lifecycle Management for NOWINCLUDED Community: Work closely with both the Marketing and Community teams to create a seamless and inviting customer journey, crafting emails tailored to the preferences and behaviors of the NOWINCLUDED community
- Lifecycle Management for Industry Partners: Work closely with the Marketing and Business Development teams to create seamless and inviting nurture campaigns, to grow and upsell Acclinate’s client and partner base.
- Analytics and A/B Testing: Monitor and analyze key performance indicators (KPIs) to measure the success of email campaigns, making data-driven recommendations for improvement
- Subject Matter Expertise: Stay informed about email marketing regulations, and industry best practices, and implement compliance standards to ensure ethical and effective communication
- Performs other duties and projects as assigned.
Qualifications:
- Proven experience (3-5 years) working as an Email Marketer or similar role with a strong emphasis on content creation
- Demonstrated expertise in utilizing HubSpot for email marketing automation and campaign management
- Experience in writing for a community-focused audience
- Familiarity with community engagement strategies is preferred
- Proficiency in crafting text message promotions and understanding SMS marketing best practices
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent written and verbal communication skills
- Strong project management skills, with the ability to handle multiple projects and prioritize tasks effectively
- Creative mindset and the ability to think outside the box and suggest new strategies
- Doer mindset – we’re a startup looking for multipliers
Nice to haves:
- Bachelor's degree in marketing, communications, or a related field.
- Startup or agency experience
- Knowledge of Black culture and community
- Community engagement / philanthropic experience
Employee Benefits:
We offer a comprehensive compensation and benefits package designed to attract and retain top talent. Here's what you can expect:
- Competitive salary commensurate with your experience and qualifications.
- Access to health, dental, and vision insurance plans, with the company covering half of the premium costs.
- Access to 401(k)-retirement plan to help you secure your financial future.
- Enjoy 22 paid holidays throughout the year.
- Receive an educational stipend to support your ongoing professional development.
- A technology allowance to keep you equipped with the tools you need.
- Generous paid time off to recharge and maintain work-life balance.
Acclinate Inc. is an equal opportunity employer and prohibits discrimination based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
Salary
$60,000 - $75,000 per year
