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Brand Experience Lead

Acclinate

Acclinate

Remote
Posted on Thursday, December 21, 2023

Acclinate Inc. Brand Experience Lead Remote · Full time

Acclinate, a healthcare technology company focused on improving health equity through inclusive research, seeks a Brand Experience Lead for our NOWINCLUDED community. As Brand Experience Lead, you’ll elevate the community’s brand identity through strategic and creative partnerships, a passion for community building, and a knack for creating memorable brand experiences, including events and experiential design.

Description

Responsibilities:

  • Develop and implement a comprehensive NOWINCLUDED brand strategy into tangible experiences that resonate with current and prospective community members
  • Conceptualize, plan, and execute engaging community events that align with the company’s strategic priorities and OKRs
  • Collaborate across the team to integrate brand experiences into project initiatives
  • Lead the design and implementation of immersive and inclusive experiences throughout NOWINCLUDED activations
  • Identify opportunities to enhance the user experience across the NOWINCLUDED community platform
  • Partner with appropriate vendors and staff to execute flawlessly on experiential initiatives
  • Work with the Director of Community and Growth to identify and nurture partnerships with mission-aligned organizations, ambassadors, digital influencers, and other community leaders that help elevate the NOWINCLUDED brand
  • Work with the content team to curate omnichannel content that enriches the brand narrative and value proposition
  • Maintain brand guidelines to ensure consistency across all NOWINCLUDED touchpoints
  • Regularly provide trainings and talking points for team members to uphold brand standards in their respective roles.

Qualifications:

  • 10+ years as an effective brand manager, with a focus on community-driven platforms
  • Conceptual and creative thinker who can develop innovative approaches for engaging community members
  • Above average understanding of marketing campaigns (social, search, and email)
  • Expert using tools like HubSpot, Hootsuite, Google Analytics, HotJar, SEMRush, etc. to analyze content performance
  • Expert understanding of design tools like the Adobe Creative Suite, Figma, and Canva
  • Expert understanding of digital CMS like WordPress and Webflow
  • Superior organizational skills with a proven ability to manage competing priorities
  • Experience working with creative and product vendors
  • Cultural sensitivity to appropriate language and imagery
  • Experience growing an engaged community

Desired:

  • Bachelor's degree in marketing or a related field
  • Startup or agency experience
  • Healthcare / pharmaceutical experience
  • Passion for community engagement
  • Deep understanding of communities of color
  • A proactive team player with a passion for health equity

Salary and Employee Benefits:

We offer a comprehensive compensation and benefits package designed to attract and retain top talent. Here's what you can expect:

  • Competitive salary commensurate with your experience and qualifications.
  • Participation in our company equity program.
  • Access to health, dental, and vision insurance plans, with the company covering half of the premium costs.
  • Access to a 401(k) retirement plan to help you secure your financial future.
  • Enjoy 22 paid holidays throughout the year.
  • Receive an educational stipend to support your ongoing professional development.
  • A technology allowance to keep you equipped with the tools you need.
  • Generous paid time off to recharge and maintain work-life balance.

At Acclinate, we are dedicated to making a difference in the world. If you want to work in a dynamic and collaborative environment, we encourage you to apply.

Salary

$80,000 - $85,000 per year