version of 07-04-2022

General

This cookie policy (the "Cookie Policy") applies to using the https://www.acerta.be/ website (the "Website") of Acerta BV, Buro & Design Center, with its registered office at Heizel Esplanade 1, PB 65, 1020 Brussels and with company number 0473.394.345 RPR Brussels ("we" or "Acerta BV, Buro & Design Center").

As Acerta BV, Buro & Design Center, we believe it to be important you can read, view, listen to or experience our information through various media platforms in any place and at any time. We also work on interactive services and services tailored to you. To do so, we might use cookies or other technologies such as scripts, logs, I-frames, plugins, captchas, trackers and pixels and, which we bundle together below under the term "cookies", on our Website, in our newsletters or in our other online services.

In this Cookie Policy, we aim to inform you about what cookies we use, for what purposes, what happens to the collected data and how you can manage their use. This allows us to tailor our services to your privacy preferences. The Cookie Policy applies to the Website and our other online services. We also clearly indicate when we transfer cookies to third parties and under what conditions. Please note that when you click through to an external website through a link, a different privacy and cookie policy applies, namely that of the website to which it links. We bear no responsibility nor liability whatsoever for external websites.

What are cookies, scripts, logs, I-frames, plugins, captchas, trackers and pixels?

Cookies are small data or text files installed on your computer or mobile device when you visit a website or use an online service. They allow you to recognise your web browser or device and keep track of data about your browsing habits. In this way, we remember – for instance – how to display the Website properly on your device, what you filled out on a form, which pages you visited, whether you read our newsletter and what your social media profiles are. We use them to protect our forms from cyber-attacks, and also to collect all kinds of statistics about the use and users of our Website and online services. Some cookies are ours, while others are from third parties. We also use cookies to improve the Website, and possibly other online services. Cookies also usually have an expiration date.

The following technologies are also covered by this Cookie Policy:

• Scripts: a set of commands performing a task on the Website to, such as saving and editing data from a form on our server; your web browser may block certain scripts.
• Logs: files tracking user information such as your IP address, browser type, internet service provider, the website that referred you to this Website, date, time and number of mouse clicks. These logs are used to manage and optimise the Website.
• I-frames: a field we use to display external content on the Website, such as videos from Vimeo, Twitter and YouTube.
• Plug-ins: piece of software extending the functionalities of the Website and that come from third parties.
• Captchas: response tests verifying whether a human or computer program is visiting the Website. This is to prevent computer programs from misusing the forms on the Website.
• Trackers: technology tracking your online behaviour between websites, such as which websites you visit, what actions you take, and what information you have entered on these websites, such as your search terms or your use of your social media profiles, which can then be used to infer personality traits. Examples of trackers include certain cookies, pixels, and fingerprinting.
• Pixels: small invisible images allowing us to collect certain information about the use of the Website, such as the number of users visiting a particular page.

How can you refuse or manage the use of cookies?

Certain cookies are necessary for the Website to work or to provide you with an online service. You cannot refuse these cookies, as otherwise the Website/online service will not work. You can set your browser to block these cookies or to warn you about them, but some parts of the Website will not work. The following website explains how to refuse cookies in most browsers: www.aboutcookies.org. For the other cookies, we ask for your permission. However, you should always be aware that blocking some types of cookies may adversely affect your experience of the Website and the services we offer.

We ask you to set your preferences regarding cookies when you first visit the Website. On each subsequent visit, you can change your cookie preferences again by clicking on the cookie settings link in the footer. With each change, we will ask you to set your preferences once again.

You can determine how your web browser handles cookies through the browser settings. You can also always delete cookies already installed on your computer or mobile device. To do so, consult the help function of your web browser or one of the following web pages:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Internet Explorer
• Microsoft Edge

What cookies do we use?

See "Details" tab.

What scripts/logs/i-frames/plug-ins/captchas/pixels/trackers do we use?

Google Tag Manager

Google Tag Manager is a tag management system allowing scripts, tags and related code snippets to be placed on a website from a web-based user interface. This is where you determine which tags and script may be loaded based on your cookie preferences.

Google Analytics

Google Analytics is a service provided by Google for collecting statistics from a website and display them in detail. The purpose of this service is to provide the website administrator with a clear picture of visitor flows, traffic sources and page views, among other things. Using this information, a webmaster is able improve the operation of a site based on visitor behaviour. In addition to page views, statistics are tracked on clicks to email addresses and phone numbers.

Google Ads (DoubleClick)

Google Ads is Google's online advertising program allowing businesses to advertise through search campaigns, banner campaigns, video campaigns, shopping campaigns and app campaigns. Conversions are tracked when a visitor lands on a page after they click on an ad or promotion, when the contact form is filled out, and when an email address or phone number is clicked.

reCAPTCHA

reCAPTCHA is a system allowing distinguishing between human and automated visitors to the website. This is used to stop automated spam through the contact form.

YouTube embeds

YouTube videos can be placed within the website via an embed.

Facebook pixel

The Facebook pixel is an analytics tool for ads on Facebook. It ensures that ads are displayed to the right people, and that ad results are measured. Conversions are tracked when a visitor lands on a page after they click on an ad or promotion.

Hotjar

Hotjar is a set of analytics tools helping you collect qualitative data. These tools include heatmaps, funnel tracking, user polls, surveys and more. In this way, Hotjar gives you insight into visitor behaviour on a website.

Relationship to Privacy Policy

Because cookies may contain personal data, the General Data Processing Regulation (GDPR) may apply. For more information on this subject, please refer to our Privacy Policy.

Amendments

Acerta BV, Buro & Design Center reserves the right to make amendments to this Cookie Policy at any time. By using this website and/or online services, you accept all the terms of this Cookie Policy as determined at the time of use. With each access to the website, after the Cookie Policy was amended, you are deemed to have taken note of the changes and to accept them.