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Demand Generation Specialist

Activated Scale

Activated Scale

Marketing & Communications, Sales & Business Development
United States
Posted on Friday, June 7, 2024

This is a 40 hour per week contract remote role for a Demand Generation Specialist with our client paying $5,000 to $6,000 per month

Our client:

This startup helps industrial companies make efficient diagnoses and streamline operations while preserving their valuable domain knowledge. Led by Panasonic, Google, and Amazon veterans—with 100 person-years Industrial-AI experience—they bring a unique combination of deep technical and domain understanding. They're the team named FastCompany’s Top-10 Most Innovative, creator and maintainer of the open-source projects OpenSSM and Human-First AI.

They need a Marketing Demand Generation Specialist with a laser focus on growing pipeline who will be responsible for:

● Campaign development, management, and optimization (including email marketing, lead nurturing, and performance reporting)

● Target account research and contact list building

● SEO/SEM

● Website and marketing system maintenance including CRM

Their Priorities:

Build the engine that drives MQL and SQL acquisition.

  • Marketing campaigns will include:

■ Paid campaigns

■ Email campaigns

■ In-person events & conferences

■ Webinars

● Own target account research and contact list building.

● Own marketing analytics. Provide effective, clear reporting and dashboards so that colleagues understand campaign performance and opportunities for improvement.

● Stay abreast of and execute on best practices for SEO/SEM/other digital advertising

● Maintain marketing and sales systems including HubSpot, and others - seeking expertise from others quickly when needed.

● Coordinate operations for digital events such as webinars and provide operational support remotely for in-person events

Experience:

● 3-5 years of experience in a B2B demand generation role

● Experience managing HubSpot Marketing & Sales platforms

● Experience developing and managing B2B nurture campaigns and email marketing campaigns

● Experience evaluating channels to determine best mix for promotional activities

● Experience with SEM/SEO and digital advertising

This is a 40 hour per week contract remote role.