Paid Media Specialist
AdsGency AI
Marketing & Communications
United States
Posted on Jan 18, 2025
Key Responsibilities:Campaign Strategy & Management:
- Develop and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic networks.
- Manage end-to-end paid campaigns, including setup, monitoring, and optimization, to achieve KPIs (e.g., clicks, conversions, ROI).
- Create audience segmentation strategies to target high-value customers effectively.
- Continuously analyze campaign performance and provide actionable insights.
- Optimize bids, budgets, ad placements, and creative to enhance performance.
- A/B test ad creatives, copy, and landing pages to improve campaign outcomes.
- Work with content, design, and development teams to create engaging ad creatives and landing pages.
- Partner with internal stakeholders to align paid media efforts with broader marketing goals.
- Prepare detailed performance reports and dashboards for stakeholders, highlighting key metrics and recommendations.
- Use tools like Google Analytics, Data Studio, and social platform analytics to track and measure success.
- Stay updated on trends and changes in paid media platforms, algorithms, and best practices.
- Explore emerging paid media channels and technologies to identify new growth opportunities.
- 3–5+ years of hands-on experience in managing paid media campaigns, including Google Ads, Facebook Ads Manager, and other platforms.
- Proficiency with analytics tools like Google Analytics, Data Studio, and platform-specific dashboards.
- Strong expertise in audience targeting, bid strategy, and performance optimization.
- Experience with tools like SEMrush, Ahrefs, or similar for keyword and competitor analysis.
- Familiarity with programmatic advertising platforms (e.g., DV360, The Trade Desk).
- Basic knowledge of HTML, CSS, or JavaScript for troubleshooting ad tags or tracking codes.
- Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce).
- Bachelor’s degree in marketing, business, communications, or a related field. Equivalent work experience may be considered.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Creative thinking with a data-driven approach to decision-making.
