Search Engine Marketing Specialist
AdsGency AI
Marketing & Communications
United States
Posted on Jan 18, 2025
Key Responsibilities:
- Campaign Strategy & Execution:
- Develop and execute SEM strategies across platforms like Google Ads, Bing Ads, and other PPC channels.
- Conduct keyword research to identify target terms for ad campaigns.
- Write compelling ad copy to attract clicks and conversions.
- Manage and optimize ad budgets to ensure maximum ROI.
- Performance Monitoring & Reporting:
- Track and analyze campaign performance using analytics tools (e.g., Google Analytics, SEMrush).
- Provide regular performance reports with actionable insights.
- Optimize campaigns based on data-driven decisions.
- Landing Page Optimization:
- Collaborate with web and design teams to create and optimize landing pages.
- A/B test landing page layouts, CTAs, and content for better performance.
- Competitor Analysis:
- Monitor competitor activities to refine SEM strategies.
- Stay updated on industry trends and platform updates.
- Team Leadership (if applicable):
- Mentor and guide junior SEM specialists.
- Work cross-functionally with SEO, content, and design teams.
- Proficiency in SEM platforms: Google Ads (certification preferred), Bing Ads, etc.
- Strong knowledge of analytics tools: Google Analytics, Data Studio, or other reporting software.
- Expertise in bid management, keyword research, and ad optimization.
- Understanding of conversion tracking, retargeting, and audience segmentation.
- Strong analytical and problem-solving skills.
- Familiarity with e-commerce or lead generation strategies (depending on industry focus).
- Bachelor’s degree in marketing, business, or related field (or equivalent experience).
- 3–5+ years of hands-on experience in SEM or PPC management.
- Google Ads or Microsoft Ads certifications (highly preferred).
- Knowledge of HTML, CSS, or JavaScript (a plus for landing page tweaks).
- Strong communication and collaboration skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Attention to detail and a results-oriented mindset.
