AgroCenta was founded by two ex-Esoko employees, Francis Obirikorang and Michael K. Ocansey in 2015 to improve the agricultural value chain in Ghana. Two critical problems within the value chain are the lack of access to market for smallholder farmers in the rural areas, which subjected them to the activities of exploitative buying from middlemen, and the lack of a coordinated truck delivery system to cart their commodities from farms to markets to sell. AgroCenta’s idea is to solve these age-old problems by introducing an online sales platform that connects smallholder farmers directly to an online market, which has a wider geographic size, to sell their commodities. The end result? Exploitative buying was reduced to the barest minimum since farmers were in control of selling their commodities at prices that were favorable to them. Once a farmer gets offers from interested buyers, the problem of logistics and transportation is sorted using AgroCenta’s patent TrucKR solution that allows the smallholder farmer in any remote village in Ghana to access trucks at the click of a button. You can call it the UBER for trucks. AgroCenta is changing the very lives of smallholder farmers by using technology to solve problems they encounter in agriculture.