Head of Marketing - MENA
AlGooru
Marketing & Communications
Dubai - United Arab Emirates
Posted on Oct 20, 2024
AlGooru is hunting for the next generation of Growth talents!
We're looking for a Head of Marketing
About The Job
Who Are We ❓
AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.
A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights
Main Responsibilities:
You're the Head of Marketing we're looking for if you have:
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
We're looking for a Head of Marketing
About The Job
Who Are We ❓
AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.
A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights
Main Responsibilities:
- Manage and optimize the entire marketing funnel (awareness through retention) while decreasing CAC and increasing LTV throughout FY'25
- Continuously conduct and leverage competitive analysis to refine marketing strategies and maintain a competitive edge in the Saudi market
- Develop and deploy novel organic acquisition techniques and strategies specific to Saudi Arabia, with a focus on optimizing marketing budgets and driving noticeable revenue growth
- Oversee and enhance all stages of the marketing funnel, ensuring effective coordination between marketing and sales teams to boost customer acquisition, conversion, and retention rates
- Conduct ongoing competitive analysis to identify market trends, opportunities, and threats, and adjust marketing strategies accordingly
- Develop and manage marketing budgets, ensuring efficient use of resources and maximizing return on investment
- Develop and execute innovative organic acquisition techniques tailored to the Saudi market, aiming to significantly impact customer acquisition costs (CAC) and drive revenue growth
- Utilize key performance indicators (KPIs) to track the success of marketing initiatives, including A/B testing and quick experimentations, and report on metrics related to CAC and revenue impact
- Work closely with sales, product, and other teams to ensure alignment of marketing strategies with overall business goals and objectives
- Utilize a technology-driven approach, integrating tech solutions to enhance marketing efforts and track progress effectively
You're the Head of Marketing we're looking for if you have:
- 3-5 years of marketing experience in Saudi Arabia with proven results
- Track record of driving revenue growth and reducing CAC and/or impact on revenue growth
- Skilled in A/B testing, experimentation, and organic acquisition
- Experience in tech-driven environments or startups preferred
- Expertise in digital and offline competitive analysis
- Strong budget management and optimization skills
- Ability to quickly adapt to market changes and test new tactics
- Proficient in marketing analytics with strong analytical skills
- Excellent communication and collaboration abilities
- Able to manage multiple tasks and meet tight deadlines
- Experience mentoring and leading marketing teams
- Passionate about creativity, innovation, and results
- Screening & Intro Call (5-10 mins)
- Chemistry meeting (15-30 minutes)
- Technical interview (30-60 minutes)
- Advisor Interview (30-60 minutes)
- Technical assessment
- Offer extended to successful applicants
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
- Work from Anywhere
- No clocking in/out
- Enjoy unlimited PTOs
- ESOP Shares
- Free Hardware & Software
- Monthly Pizza Fridays & more
- Learn and expense on us!
- AlGooru Library
- 0% Interest Talent Loans
- Quarterly Reward System
- Vibrant Startup Culture
- Fast Promotions (like really fast)
- Travel for company events and get reimbursed
- Coaching & Entrepreneurial Bytes
- Demonstrate your entrepreneurial, hustling, and energetic spirit
- Prove your ability to take full ownership of your role without the need to be micromanaged
- Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us
- Be extra organized... like extra..
