Senior SEO & ASO Specialist
AlGooru
Marketing & Communications
Cairo, Cairo Governorate, Egypt
Posted on Oct 20, 2024
AlGooru is hunting for the next generation of Growth talents!
We're looking for a Senior SEO & ASO Specialist
About The Job
Who Are We ❓
AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.
A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights 💡
Main Responsibilities:
SEO:
You're the Senior SEO & ASO Specialist we're looking for if you have:
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
We're looking for a Senior SEO & ASO Specialist
About The Job
Who Are We ❓
AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.
A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights 💡
Main Responsibilities:
- Lead the development and execution of SEO and ASO strategies to drive organic growth and visibility across web and mobile platforms
- Optimize web content and app store listings to enhance discoverability, improve rankings, and increase conversions
- Collaborate with cross-functional teams to align SEO/ASO strategies with business goals and ensure continuous improvement
SEO:
- Develop, execute, and continuously optimize SEO strategies to improve organic visibility and rankings
- Lead comprehensive SEO audits to ensure best practices in technical SEO, on-page optimization, and content strategy
- Optimize existing content and tutor listing pages to drive higher rankings for key commercial keywords (e.g., "مدرس انجليزي، مدرس خصوصي...")
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities
- Collaborate with growth and product teams to ensure SEO best practices are incorporated
- Monitor and analyze SEO performance using tools like Google Search Console, SEMrush, and Google Analytics 4, providing actionable insights to improve rankings and traffic
- Develop and implement ASO strategies to improve the visibility and ranking of AlGooru's mobile apps in the App Store (iOS) and Google Play Store (Android)
- Optimize app titles, descriptions, tags, and visuals (screenshots, icons) to increase organic downloads and improve conversion rates
- Conduct keyword research to identify high-performing terms that can be used in app store listings
- Monitor app store rankings, user reviews, and ratings to identify areas for improvement and implement necessary changes
- Collaborate with product and marketing teams to create promotional content and campaigns to enhance app discoverability
You're the Senior SEO & ASO Specialist we're looking for if you have:
- 4+ years of experience in SEO with a proven track record of improving rankings and organic traffic
- At least 1 year of ASO experience, with expertise in optimizing app listings for iOS and Android
- Advanced knowledge of SEO tools like SEMrush, Google Analytics, and Google Search Console
- Strong understanding of search engine algorithms, ranking factors, and ASO optimization techniques
- Proficient in keyword research and content optimization for both web and app platforms
- Ability to analyze data and provide detailed, actionable insights
- Strong collaboration skills to work effectively with content, product, and marketing teams
- Marketplace experience is a plus
- Screening & Intro Call (5-10 mins)
- Chemistry Interview (15-30 minutes)
- Technical interview (30-60 minutes)
- Technical Assessment
- Offer extended to successful applicants
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
- Work from Anywhere
- No clocking in/out
- Enjoy unlimited PTOs
- ESOP Shares
- Free Hardware & Software
- Monthly Pizza Fridays & more
- Learn and expense on us!
- AlGooru Library
- 0% Interest Talent Loans
- Quarterly Reward System
- Vibrant Startup Culture
- Fast Promotions (like really fast)
- Travel for company events and get reimbursed
- Coaching & Entrepreneurial Bytes
- Demonstrate your entrepreneurial, hustling, and energetic spirit
- Prove your ability to take full ownership of your role without the need to be micromanaged
- Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us
- Be extra organized... like extra..
