Product Marketing Lead
AlGooru
Marketing & Communications, Product
Riyadh Saudi Arabia
Posted on Nov 26, 2024
AlGooru is hunting for the next generation of Growth talents!
We're looking for a Product Marketing Lead
Who Are We ❓
AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.
A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights 💡
Main Responsibilities:
You're the Product Marketing Lead we're looking for if you have:
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
We're looking for a Product Marketing Lead
Who Are We ❓
AlGooru is a Saudi-based learning platform that offers 1-on-1 private tutoring services in a variety of academic and recreational subjects. It is the first licensed private tutoring platform in Saudi Arabia, approved by the National e-Learning Center (NELC). AlGooru provides tailored educational support to students, and it's backed by several renowned investors including Constructor Capital, Techstars, Plug & Play, Raz Group, RZM Investment, and prestigious institutions like KAUST, Hub71, and MiSK.
A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights 💡
Main Responsibilities:
- Take ownership of product positioning, messaging, and go-to-market strategies to drive conversion and customer engagement
- Lead cross-functional collaboration to ensure alignment of product marketing initiatives with business objectives
- Measure and optimize key metrics such as CVR, CTR, CAC, CPL, and ROAS to enhance product performance and ROI
- Develop and execute go-to-market strategies for product launches, updates, and new features
- Craft compelling messaging and product positioning that resonates with target audiences and differentiates products in the market
- Conduct market research to understand customer needs, identify buyer personas, and analyze competitor strategies
- Collaborate with cross-functional teams (Customer Success, Product, Sales, BizDev, and Marketing) to align on product objectives and initiatives
- Create sales enablement materials, including presentations, case studies, and product one-pagers to support internal teams
- Track and analyze product marketing performance using KPIs such as CVR, CTR, CAC, CPL, and ROAS to assess the impact of marketing initiatives
- Lead customer insights initiatives to gather feedback and inform product development and marketing strategies
- Refine messaging and positioning based on performance data and market shifts
- Manage product marketing projects and deadlines to ensure timely execution and alignment with broader business goals
You're the Product Marketing Lead we're looking for if you have:
- 3+ years of experience in product marketing, with a strong focus on the Saudi market
- Proven track record of successful product launches and go-to-market strategies
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Advanced proficiency in CRM platforms (e.g., HubSpot)
- Proficient in using marketing tools (e.g., Google Analytics, Mailchimp)
- Advanced skills in presentation software (e.g., Google Slides)
- Excellent communication and presentation skills
- Strong project management skills with the ability to manage multiple priorities
- A passion for creativity, innovation, and driving results
- Screening & Intro Call (5-10 mins)
- Chemistry Interview (15-30 minutes)
- Technical interview (30-60 minutes)
- Technical Assessment
- Offer extended to successful applicants
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
- Work from Anywhere
- No clocking in/out
- Enjoy unlimited PTOs
- ESOP Shares
- Free Hardware & Software
- Monthly Pizza Fridays & more
- Learn and expense on us!
- AlGooru Library
- 0% Interest Talent Loans
- Quarterly Reward System
- Vibrant Startup Culture
- Fast Promotions (like really fast)
- Travel for company events and get reimbursed
- Coaching & Entrepreneurial Bytes
- Demonstrate your entrepreneurial, hustling, and energetic spirit
- Prove your ability to take full ownership of your role without the need to be micromanaged
- Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us
- Be extra organized... like extra..
