We are a vertically integrated platform that connects the advertisers with the right mobile user with the right message at the right time and place securely and transparently.
Advertisers are the commodity, the ability to display the right ad at the right time and the place to the right person is the challenge.
Mobile advertising is highly defragmented with multiple parties between the advertiser and the users while the opacity of giant platforms increases day by day which makes it increasingly more difficult to filter out fraud and mistargeted installs.
Advertising will exist as long as trading exists. Advertising isn't going anywhere, however, the question is "Where is it heading?". We aim to be there one step ahead of everyone else.