Senior Marketing Operations Analyst
Artera
Responsibilities
- Data Analysis & Reporting:
- Analyze marketing data to provide actionable insights and recommendations.
- Create and maintain dashboards to track performance metrics.
- Develop tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and campaign-based reporting.
- Build a marketing attribution model showing multi-touch marketing efforts and channel performance analysis.
- Evaluate and implement an account-based attribution model that shows the whole GTM motion across sales and marketing channels.
- Optimization & Refinement:
- Refine and optimize the existing tech stack for tracking marketing performance, working with Salesforce, Pardot, 6sense, and UserGems.
- Implement and maintain lead scoring, nurturing, and segmentation processes.
- Ensure data integrity and integration between GTM systems.
- Process Improvement & Sharing:
- As part of the marketing attribution model, include real-time recommendations for optimization of marketing channels and campaign improvements to enhance marketing effectiveness.
- Develop and document standard operating procedures (SOPs) for marketing operations.
- Provide support and training to team members on marketing tools and processes.
- Develop creative technical solutions and share knowledge with teammates.
- Ensure compliance with data privacy regulations and industry best practices.
Requirements
- 3-6 years of relevant experience
- Experience working in SaaS
- Proven experience building and maintaining a multi-touch marketing attribution model
- Expert in Salesforce Administration
- Strong data storytelling abilities, and skilled at data visualization
- Demonstrated ability for finding insights in a modern marketing environment
- Deeply collaborative, curious, and entrepreneurial with the ability to establish processes from scratch, gain buy-in from cross-functional teams, and drive processes forward
Bonus
- Experienced with Pardot, 6sense, ZoomInfo, Asana, Jira, G-Suite, Google Ads, LinkedIn, Dreamdata etc.
- Salesforce certifications
- Experience working for a B2B MarComms or SalesOps product
- Experience working in healthcare technology
Our Expectations
- Within 30 days you will…
- Meet your key stakeholders
- Start to learn our setup and business processes
- Become familiar with our tech stack
- Within 60 days you will…
- Start to run analytics based off of current infrastructure
- Identify gaps and design a plan to address gaps
- Fully understand our setup and business processes
- Within 90 days you will…
- Begin executing plans
- Develop a minimum viable marketing attribution model
- Begin to extract insights from the data
- Write SOPs for newly developed tools and processes