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SEO Specialist



Marketing & Communications
Kolkata, West Bengal, India
Posted on Wednesday, January 24, 2024

  • Keyword Research and Analysis:
  • Conduct thorough keyword research to identify relevant and high-performing keywords for our industry.
  • Analyze keyword competitiveness and search volume to optimize content for target keywords.
  • On-Page Optimization:
  • Implement on-page SEO strategies, including optimizing meta tags, headings, content, and images to improve overall website relevance.
  • Collaborate with content creators to ensure that new and existing content aligns with SEO best practices.
  • Technical SEO:
  • Conduct technical SEO audits to identify and resolve issues affecting site performance.
  • Work closely with the development team to implement technical SEO recommendations, such as improving site speed, resolving crawl errors, and implementing structured data.
  • Link Building:
  • Develop and execute effective link-building strategies to enhance the website's authority.
  • Identify and pursue opportunities for high-quality backlinks through outreach, partnerships, and content collaboration.
  • Performance Monitoring and Reporting:
  • Utilize SEO tools and analytics platforms to monitor website performance and track key SEO metrics.
  • Provide regular reports on SEO performance, highlighting successes, challenges, and areas for improvement.
  • Stay Updated on Industry Trends:
  • Stay abreast of the latest trends, algorithm changes, and best practices in the SEO industry.
  • Proactively recommend and implement strategies to adapt to search engine algorithm updates.
  • Collaboration:
  • Work closely with cross-functional teams, including content creators, developers, and marketing teams, to ensure seamless integration of SEO strategies.
  • Provide guidance and training to internal teams on SEO best practices.

This job was posted by Gaurav Prasad from Asanify.