Growth Marketer
Asanify
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Gurugram, Haryana, India · Gurugram, Haryana, India · Haryana, India
Posted on Nov 3, 2024
We are seeking a highly skilled and motivated Growth Marketer to join our dynamic team. The ideal candidate will be responsible for driving user acquisition, engagement, and retention through innovative marketing strategies. This role is crucial for expanding our global footprint and ensuring our continued growth and success.
Responsibilities
Responsibilities
- Identify and implement new growth strategies and channels to drive user acquisition and engagement.
- Create and execute data-driven marketing campaigns aimed at optimizing the entire customer journey.
- Design and conduct A/B tests to improve conversion rates across various marketing channels and user touchpoints.
- Analyze user behavior and feedback to enhance the user experience and conversion paths.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, LinkedIn, Facebook, and other relevant channels.
- Track, analyze, and report on campaign performance and ROI, making data-driven decisions to optimize spending.
- Collaborate with the Content Marketing Specialist to create and distribute high-quality content that drives organic traffic and engagement.
- Leverage SEO best practices to ensure content ranks highly in search results and attracts relevant traffic.
- Implement and manage marketing automation tools (e. g., HubSpot, Marketo) to streamline marketing processes and improve lead nurturing.
- Work closely with the Sales team to ensure seamless lead handoff and follow-up processes.
- Use tools like Google Analytics, Ahrefs, and other analytics platforms to monitor and analyze marketing performance.
- Generate actionable insights and recommendations to inform marketing strategies and business decisions.
- Bachelor's degree from top institutes with good academic performance. MBA from top colleges a plus
- 3 years of experience in growth marketing, performance marketing, or a similar role in a SaaS or tech company.
- Proven track record of successfully driving user acquisition and growth in a competitive market.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Proficiency with marketing automation tools (e. g., HubSpot, Marketo), Google Analytics, SEO tools (e. g., Ahrefs, Moz), and other relevant platforms.
- Excellent communication skills, both written and verbal, with the ability to create compelling content and presentations.
- Creative thinker with a growth mindset and the ability to experiment and iterate quickly.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Familiarity with the HR and payroll tech industry.
- Experience working in a startup environment and adapting to rapid changes.
- Passion for continuous learning and staying updated with the latest marketing trends and technologies.
This job is no longer accepting applications
See open jobs at Asanify.See open jobs similar to "Growth Marketer" Techstars.