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Marketing Head

assetvault

assetvault

Marketing & Communications
Hyderabad, Telangana, India
Posted on Tuesday, November 1, 2022

Our aim is to help Indians better plan their legacy and protect their children!

Products we are selling:
https://www.aasaanwill.com/

You should care about helping Indians obtain peace of mind to protect their loved ones. Read here for why young Indians are at risk due to Covid:
https://theprint.in/health/this-is-why-some-young-indians-are-at-higher-risk-of-covid-complications/425988/

Responsibilites:
Content marketing
Brand marketing
Growth hacking
Run ad campaigns on fb, insta, linkedin and any other relevant channels
Analyze campaigns and iteratively improve the campaigns: CPL, CAC
Optimize campaigns and increase conversion
Talk to potential customers to close the sale from leads generated;
Train a our sales intern to do these calls
Liaise once a month with the lawyer partners: for more complicated cases, we give the lead to the lawyer
Getting bloggers and social influencers to write about eWill
Execute A/B tests

Skills needed:
Social media strategy,
Google Adwords, Google Analytics,
Search Engine Optimization (SEO), Content Strategy

Digital marketing toolkit
An eye for product detail

About AssetVault
• AssetVault Limited is a UK based, financial services technology company backed by Techstars, one of the world’s leading accelerators and other top VCs. SXSW finalist in fintech 2017, winners of Mundi Lab, Accenture Fintech Lab, PwC Insurtech Scale program, London Business School incubator 2018, Fintech Rocketship Awards UK-India corridor, the Vizag Fintech Valley contest and IFTA Mumbai 2020 Rising Star Award

• Team: Strong team with proven experience in banking, fintech and insurance. We have worked with each other for the last six years. Cambridge, Haas, Harvard, ISB and LBS educated and previously worked at Accenture, Barclays, Bain and Wonga
• FCA authorized: Graduated successfully from the Regulatory sandbox cohort II with direct authorisation