We believe the biggest flaw in mental health support is a lack of understanding of the individual. Psychiatry assumes drugs are the answer for everyone, mindfulness assumes every person is the same, and therapists are hindered by bias in language and time constraints. At Aya, we help improving well-being by empowering minds. To do so, we use innovative tools at the intersection of psychology, computational neuroscience and machine learning to help users better understand themselves, why they feel the way they feel, and why they react the way they do. Based on that deeper understanding, Aya proposes a personalised set of solutions from proven approaches across psychology, mindfulness and the wider mental wellbeing space to help improve wellbeing. Furthermore, Aya as an algorithm is capable of foreseeing difficulties before they manifest themselves, and offer preventive measures to avoid them becoming clinically significant.