We partner with bestselling children's authors to send monthly letters from a magical, globetrotting cat called Banjo Robinson. USP - Banjo Robinson supercharges reading and writing engagement in children aged 4-9. (9/10 children will write back to him.) First to market with a children’s subscription sent from a make-believe character - the magic of Father Christmas / the Tooth Fairy, all year long, privately owned. We're the cheapest children’s subscription in the US or UK, positioned for mass market, but we pack a punch in terms of value: screen-free, multidisciplinary learning that feels like a game. First to market with a children’s book and plush toy which breaks the 4th wall - where the hero sends letters to you in real life. A unique solution for reluctant writers - there is currently nothing on the market (or in classrooms) that gamifies picking up a pen and writing. Disruptive within children’s publishing - a new way to introduce your child to reading, with an emphasis on imaginative play and SEL. The vision is big: Foreign language co-editions in Europe, South America, English Language Learning (ELL) in Asia. Banjo Robinson has sent 120K letters to children in 41 countries around the world and is repped by UTA in Los Angeles across Books, Television, and Licensing.