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Senior Specialist, Search Engine Optimization



Canada · Remote
Posted on Friday, June 7, 2024
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We acknowledge that Bench is founded on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

Businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between managing their books and running their businesses.

Our mission is to help every business owner thrive, by providing financial insight and peace of mind in one seamless platform. From creatives to chiropractors, Bench helps thousands of small business owners and entrepreneurs master their financial lives. Because understanding your finances should be three things: simple, effortless, and affordable.

We’re growing fast, and we’re looking for exceptional people to join us on this incredible journey. Check out our culture guide to learn more about what it’s like to work at Bench and read more about our business here!

What does the Marketing department look like?

The Senior SEO Specialist will join a small and mighty group of experienced folks leading diverse parts of our growth initiatives - ranging from acquisition all the way through to retention and expansion. We have subject matter experts across a variety of domains, including CRO and content, to Paid, Lifecycle, and Product Marketing. The team is highly collaborative and action-oriented, elevating each other and our collective work every single day. As a team, our ultimate goal is to deliver poignant stories and captivating experiences to small business owners to help fuel their success.

What’s the role of a Senior Search Engine Optimization Specialist?

Reporting to the Senior Manager of Growth Marketing, you will be responsible for leading the SEO strategy for our entire web presence, including our main site and blog. Your key responsibility will be to enhance our organic search positioning and drive strategic growth through sophisticated content strategies and comprehensive site optimizations. You will be pivotal in broadening our reach and ensuring that our content serves as a credible resource to empower business owners.

With extensive experience in the SEO field, you are expected to come in with a strategic vision and the ability to translate complex insights into actionable, growth-oriented plans. Within your first year, you aim to significantly increase our domain authority, double our content-driven inbound traffic, significantly add to our keyword and backlink portfolio, and enhance user engagement across our digital platforms.

A bit about your manager:

Described by reports as kind, thoughtful and supportive, I’m here to give you what you need to flourish in your role and achieve great work you are proud to look back on. I’ve had success growing our website traffic through SEO and am fired up to work with someone who shares my passion and can bring in new experience and expertise.

What you’ll get up to:

  • Lead the strategy and execution of on-page optimization to improve our search engine rankings and user engagement
  • Deliver detailed SEO performance reports to stakeholders, highlighting successes, and optimize strategies continuously
  • Mentor team members and lead SEO training sessions to embed best practices across the company
  • Design and implement advanced link-building strategies to enhance referral traffic and elevate our domain authority beyond current benchmarks
  • Collaborate closely with the marketing teams to overhaul the core web vital performance for our entire web estate
  • Strategize with the content team to ensure SEO best practices are embedded within all published content, aligning with Bench’s tone and voice
  • Spearhead the research and adoption of cutting-edge SEO tools and methodologies to maintain our competitive advantage
  • Work closely with the content marketing team on keyword strategies and research to assist with building out and executing the content calendar
  • Conduct comprehensive audits and continuous improvements of our site's SEO health, including updating links, content freshness, and pruning
  • Improve our internal link hierarchy from the blog to our main service pages
  • Analyze visitor behavior to make recommendations for improving on-site metrics
  • Perform regular internal linking audits, site health audits, and implement changes
  • Build landing pages in our content management system, as well as support our programmatic SEO efforts
  • Stay up to date with the latest SEO & digital marketing trends and best practices

What you'll need:

  • Minimum 7 years of SEO experience
  • Proven track record in leading successful SEO campaigns including but not limited to link building, on-page optimization, technical SEO site improvements, content optimization, and more
  • Past work that demonstrates SEO expertise, creativity, and problem-solving ability
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Demonstrated ability to write engaging content with a customer-centric focus (bonus points if you’re familiar with small business and accounting)
  • Advanced knowledge of current SEO tools and platforms, including but not limited to Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and SurferSEO
  • A strong understanding of search engine algorithms, ranking methods, and AI
  • Understanding of semantic SEO, and broad concepts like topical authority, entities, attributes and practical optimization.
  • Working knowledge of basic coding languages (HTML, CSS, JavaScript)
  • Proficient in schema markup generation, application and validation.
  • Excellent verbal and written communication skills and the ability to effectively communicate complex information to a variety of stakeholders
  • Confidence and aptitude in analyzing high volumes of data on a daily basis
  • Experience with testing, analyzing, and iterating on results
  • A results-oriented working style and previous experience being measured against personal or team performance metrics
  • The ability to self-manage your work to stay aligned with the team’s goals
  • Bachelor’s degree and/or an outstanding portfolio of work

In addition to the technical skills, you have the following competencies:

  • Constant curiosity to learn more about your craft. You regularly seek out more knowledge—whether through webinars, podcasts, blogs, or something even cooler.
  • Perseverance when pushing your ideas forward, because you believe they will make an impact and you won’t give up until you’ve successfully implemented them.
  • Integrity. Your work is more than just pleasing search engines. You’re empathetic to the person on the other side and genuinely want to provide them with an approachable and engaging page to help them solve their problem.
  • Attention to detail. You meticulously comb through your work to catch errors or make improvements.
  • Ownership of your work, its significance for the business, and how it impacts the progression of the marketing strategy towards its end goals.

What you'll get:

  • At Bench we share information freely and openly whenever possible. The salary range for this role is $70,880 - $88,600 per year, depending on experience.
  • In addition, we offer an extended benefits package that includes paid vacation, paid flex days, stock options, and full health, dental, and vision.
  • You’ll get access to Inkblot Therapy’s Employee and Family Assistance Program (EAP) that offers counseling and support, for you and family members, as well as professional development coaching, financial advice, legal advice and much more.
  • Bench has a number of Affinity Groups - groups of people who have shared identities and experiences! The purpose of these groups is to support underrepresented Benchmates and amplify their voices.
  • If you live in BC’s Lower Mainland, you have the opportunity to work at home or in our downtown office location, depending on your preference! If you’re interested in remote only, we currently focus our hiring efforts in the following provinces: British Columbia, Alberta, Ontario, New Brunswick, and Nova Scotia.
  • We provide solutions to bring all teams together for collaboration and connection.
  • Regardless of how many days you decide to visit the office, you’ll have access to our Home Office Setup Fund to ensure that you have everything you need to work comfortably from home, from day one.
  • You’ll have the opportunity to work from somewhere other than your home province for up to 90 days in a 12-month period.

Everyone has their own unique talents. Even if you don’t meet 100% of the qualifications outlined above, tell us why you’d be a great fit for this role in your application.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we are all less. If you are selected for an interview and require support during the process, including disability accommodation, we'll give you the opportunity to tell us when we contact you.