SEO Marketing Manager
Marketing & Communications
Posted on Friday, November 3, 2023
SEO Marketing Manager
We live in a world where the next generation of hardware products are becoming more reliable on software. As software and hardware teams get closer and closer in collaboration, a new set of tools needs to support those engagements. Bild bridges the hardware environment into the existing collaboration tools used by software engineers by providing a unified collaborative experience.
Headquartered in San Francisco, we are a small and collaborative group of hardworking individuals. We are relentless executors, unconventional thinkers, and our work directly impacts the future of hardware collaboration. We're a team of ex-Apple and Amazon PMs, Facebook engineers, and leading roles at notable startups. Bild is proudly backed by some of the best investors in Silicon Valley.
We’re looking for an analytically minded SEO Marketing Manager to join our dynamic, collaborative team with the drive to grow into a leader who can build our marketing team from the ground up. This role will have the opportunity to rapidly shape the future of Bild’s marketing while growing into a valued leader at the company.
This role is responsible for the strategy and creation of Bild's digital advertising content. We are looking for someone who has a proven track record in developing, implementing, and measuring digital paid programs. You should be able to develop engaging content to attract and retain customers. The ideal candidate is both empathetic and agile to support a scaling team and who believes social and digital are central to a brand's strategy.
Undertake marketing initiatives to achieve business targets
Optimize content considering SEO and share content through various relevant channels to ensure strong web presence
Create both tactical and strategic digital campaigns using social media, email, landing pages, and ads to drive increased conversions and engagement
Create content copy by engaging with thought leaders, subject matter experts, and independent research
Work as a key driver of pipeline for the sales team and manage end-to-end projects through clear cross-functional communication
Manage the website performance and optimization and test marketing product features, releases, and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
4+ years of experience in demand generation marketing and digital marketing (e.g. Google, LinkedIn) with a focus on content strategy, creative development, demand generation, and performance optimization ideally in a B2B SaaS/Tech company
Experience with optimizing website performance and improving conversion through A/B testing
Proven track record of reaching and engaging audiences through integrated paid digital programs
Comfortable working in a fast-paced startup environment, defining success metrics, and making decisions without all the answers in front of you
A sense of aesthetics and a love for great copy and witty communication
Up to date with the latest trends and best practices in online marketing
Good understanding of the engineering industry, in particular, hardware (or passionate about learning more!)
Passionate about Bild's mission and the future of the industry
Bild is changing the way companies collaborate on hardware. We also have some pretty great perks:
Unlimited paid time off
Flexible work from home
We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.
Bild is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.
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