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Senior Content Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Tuesday, April 11, 2023

In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!

Are you a strong leader with a passion for driving impact on brand recognition and pipeline growth through a retail-focused content strategy?

Bluecore is looking for a Senior Content Marketing Manager to join our marketing team. Reporting to our Creative Director who leads all Content Marketing initiatives, this role will be critical in helping Bluecore cement our content-driven thought leadership and pipeline growth strategy in the retail marketing space. A leader in this role helps Bluecore establish our brand voice and identity while executing against our content strategy at each stage of the sales pipeline and our active customer base.


  • Manage and scale a robust, retail-focused content marketing program to position Bluecore for accelerated growth at a strategic and tactical level.
  • Develop, maintain, and drive a complete content lifecycle strategy across each stage of the sales funnel to build authority and drive conversion to support our KPIs for new business and customer upsell.
  • Ability and knack for identifying and managing freelance writers to scale execution where needed.
  • Cultivate and own strong relationships with third-party party organizations and/or associations, both with and without Bluecore’s Partnerships team, acting as a marketing leader to support the development and execution of collaborative marketing efforts and campaigns
  • Collaborate with cross-functional subject matter experts to cultivate themes that tie directly to buyer personas
  • Create snackable, spin-off content from larger marketing pieces to make them accessible to various audiences across different formats
  • Oversee presentation copy for executive leadership, events, and pivotal sales materials as an extension of our brand narrative guidelines
  • Enable our SDRs and general sales teams with the positioning and context to use new marketing collateral
  • Operate as a thought partner for design to bring content to life in unique and engaging formats while also driving true pipeline impact
  • Create a protocol for content updates from our established success metrics
  • Assist in establishing a brand messaging standard
  • Evaluate content performance data and optimize content accordingly
  • Collaborate closely with the demand gen team to manage and maintain content for key campaigns and customer marketing nurturing
  • Manage our internal content library to enable our sales department to execute against joint OKRs


  • Retail expertise, particularly in the digital marketing space.
  • Minimum 5-7 years of experience in content writing and content strategy role at an enterprise software company
  • Experience applying creative muscle to surface thought leadership narratives and brand messaging from sales org data and cross-functional collaboration *examples required
  • A proven problem solver with an analytical mindset who can be scrappy and test and learn quickly
  • Exceptional cross-functional collaboration that is action-oriented and receptive to feedback

Salary Range: $115k - $125k

Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Bluecore. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Bluecorians. We expect that the majority of candidates who are offered roles at Bluecore to land well within our salary ranges based on these factors.

More About Us:

Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.

This comes to life in three core product lines:

Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain's, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

We are proud of the culture of flexibility, inclusivity and trust that we have built around our workforce. We are a remote first organization with the option to potentially work in our New York headquarters on occasion moving forward. We love the opportunity to come together – but employees will always have the option on where they work best.
At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.