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Senior Product Manager, Identification



Posted on Wednesday, April 17, 2024

In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!

Senior Product Manager, Identification

We’re looking for a Product Development leader to fuel the next stage of Bluecore’s rapid growth by owning the end-to-end Product Development and launch the next generation of Bluecore’s Identification product offering, as well as new product investments. A successful candidate will be curious, analytical, problem solver, customer-focused and able to build a competitive and differentiated product. The leader will successfully partner with Engineering, Product Marketing, Customer Success and Sales teams, to drive execution, launch and adoption.

This role will be focusing in on our Identification product. Identification isn't just about recognizing a shopper by email or phone number, it's about connecting the dots between past behaviors and future interactions.

In a landscape where third-party data is becoming less reliable and third-party cookies are on the brink of extinction, you will build a game-changing solution. With Bluecore, you'll harness the power of first-party identification strategies. Our transparent ID offering is built on a foundation of first-party techniques, including our cutting-edge javascript snippet, precision purchase pixel, expansive transparent ID network, dynamic lead capture campaigns, and seamless email appends. With Bluecore ID network, every interaction becomes an opportunity to deepen customer relationships and drive conversions.

The Role:

  • Own the full product life cycle of a new product line including requirements gathering, story writing & functional spec’ing, maintaining the backlog, prioritization, and roadmap, Guiding design team and engineering- Go-to-market- Enhancement, etc.
  • Serve as an SME for Email and Lifecycle Marketing, with a specific focus on building and developing ID products that increase addressability, 1P ID and reach. Unifying customer needs with market trends and profitability to define product vision and strategy
  • Work with cross-functional teams, including Sales, Customer Success, Engineering and Product Marketing to support bringing products to market and drive adoption
  • Work closely with Product Marketing to leverage product feedback, analyze industry trends, and synthesize product requests into roadmap planning
  • Analyze and track competitive threats and trends within the industry and provide strategic evaluation for key competitors
  • Creativity and independence is encouraged – with personal leadership on owned projects


  • Bachelor’s degree in Business, Engineering, Computer Science or equivalent
  • Extensive experience building MarTech products with a specific focus on Lifecycle Marketing and Identification; knowledge of Javascript and hands on experience with Analytics is a big plus
  • 5+ years of Product Management experience preferentially with SaaS products and/ or B2B Products
  • Alternatively, 7+ years in CDP, Identity resolution, general retail marketing, e-commerce, digital marketing, ad tech, data or data product monetization
  • Strong strategic thinking and market thinking skills
  • Ability to adapt and deliver in fast-moving environment
  • Possess a natural empathy for the users
  • Self-starter who is comfortable working with ambiguity
  • Excellent interpersonal, communication, and collaboration skills

Salary Range

Salary Range: $170k to $190K

Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Bluecore. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Bluecorians. We expect that the majority of candidates who are offered roles at Bluecore to land well within our salary ranges based on these factors.

More About Us:

Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.

This comes to life in three core product lines:

Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain's, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

We are proud of the culture of flexibility, inclusivity and trust that we have built around our workforce. We are a remote first organization with the option to potentially work in our New York headquarters on occasion moving forward. We love the opportunity to come together – but employees will always have the option on where they work best.
At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.