Associate Manager,Marketing Commercialization

Taipei, Taiwan

Marketing Job ID: 33785

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SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

This role is responsible for leading the development of Pest Control via product development and marketing communication, to better drive brand awareness and desirability, optimize consumer journey and engagement, launch and relaunch products successfully by driving traffic online and offline, improve conversion to achieve brand business goals for both TW and HK markets.

Essential Duties and Responsibilities:

TW and HK PC business P&L owner

• Responsible for PC business P&L of HK and TW. As business leader to collect channel requests, monitor performance, analysis business and tracking feedback.
• Work closely with cross functions like sales, channel, media, supply chain etc. to drive gross sales, market share.

Product Inno & Portfolio management

• Fully understand consumer insight, brand vision, positioning, blueprint and business target, to develop innovations OTIF by closely communication with ICB cross categories.
• Manage and monitor brand contents delivery including global content adaption, local content production with high standard quality.
• Portfolio management via efficient communication with CMKT, Sales, Finance and SC to optimize current portfolio DPM and deliver future roadmap.

Communication strategy and management

• Initiate business driven communication strategy and plan to deliver brand, product message and meet media and business KPI. Work with Media and design agency to allocate budget phasing and KPI setting.
• Localize brand guideline for TW and HK owned media content, social and KOL, KOC content by deep familiarity with competitors, consumer insights and category benchmark.
• Socialize the storytelling of products, ensure consistency, efficiency and virality to consumers.
• Deep analysis on key communication channels, to deliver innovative ideas and strategies to improve media efficiency.

People

• Collaborate and influence across the organization to drive communication results and achieve brand goals.

Required Skills / Experience / Competencies:

• FMCG NPD & IMC Marketing is a must
• Familiar with TW market is a must
• Result-driven and proactive can-do mindset
• Over 8 years relevant experience
• Proficient in English language
• Bachelor’s degree or above

Preferred Skills / Experience / Competencies:

• Strategic mind set, understands the strategic & tactical nature of the business.
• Demonstrate ability to manage up and across organization.
• Multi-function and multi-tasking abilities
• Manages executions diligently, with keen attention to details
• Values others, and cultures
• Self-starter and Acts with integrity
• Analytical skills
• Strong ownership and leadership
• Solid knowledge of current social environment and internet technologies
• Strong Computer skills, Microsoft Office

Job Requirements:

• Full-time job

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion (opens in new window).

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