Brand Manager
Marketing & Communications
Racine, WI, USA
Brand Manager
Racine, Wisconsin
Marketing Job ID: 33912SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.
ABOUT THE ROLE
Build Iconic Brands. Shape Consumer Connections. Drive Growth.
As Manager, Brand Management, you’ll play a pivotal role in shaping how our brands show up for consumers and win in an increasingly dynamic marketplace. This is an opportunity for a strategic, consumer-obsessed marketer to lead across the full brand-building spectrum—from defining brand equity and portfolio strategy to creating integrated marketing experiences that turn consumer engagement into business growth.
You’ll translate consumer, category, and marketplace insights into bold strategies, bringing together brand positioning, innovation, media, commerce, and media-to-cart activation to strengthen brand relevance and accelerate performance. Working at the center of a highly cross-functional organization, you’ll influence key decisions and rally partners across marketing, sales, insights, innovation, and agency teams around a shared vision for growth.
If you’re a Consumer Products brand leader who combines strategic thinking with strong commercial instincts and love turning consumer insights into ideas that build brands and deliver results, this is an opportunity to make a meaningful impact on brands consumers know and trust.
KEY RESPONSIBILITIES
Equity & Media-To-Cart
Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction.
Lead integrated communication planning across media channels partnering with agencies and internal teams to deliver cohesive consumer experiences.
Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints.
Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies.
Design and implement media-to-cart programs that connect upper-funnel brand building with lower-funnel conversion across digital and physical retail.
Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes.
Portfolio Strategy/Sales Planning & Operations
Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration.
Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging.
Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management.
Align demand forecasts with marketing and sales strategies for accurate planning.
Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions.
Support commercialization and cross-functional training to enhance omnichannel capabilities and foster continuous improvement.
Integrated Growth Planning & Strategic Alignment
Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned.
Ensure all marketing and functional claims meet compliance standards and support business objectives.
Foster a culture of continuous improvement, learning, and innovation across marketing practices.
Support commercialization teams with training to enhance omnichannel and consumer-centric capabilities.
Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization.
REQUIRED EXPERIENCE YOU’LL BRING
Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience
Qualified candidates must be legally authorized to work in the United States without current or future sponsorship
PREFERRED EXPERIENCES AND SKILLS
Advanced degree preferred.
5–7 years in portfolio management, brand strategy, or related marketing roles.
Project Leadership & Growth Orientation: Proven ability to lead strategic brand marketing initiatives and cross-functional teams, with a strong focus on driving growth and innovation within portfolio and S&OP functions.
Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, key performance indicator development, and performance optimization.
Business & Financial Acumen: Strong understanding of business fundamentals, including profit & loss management, demand planning, and resource allocation to maximize return on investment.
Results Orientation: Demonstrated ability to deliver measurable outcomes with urgency and accountability, balancing strategic leadership and hands-on execution.
Adaptability: High sense of urgency and ability to thrive in dynamic, ambiguous environments
JOB REQUIREMENTS
This role is eligible for domestic relocation assistance.
Office work environment: Remote work available once a week for eligible employees.
Travel <10%.
BENEFITS AND PERKS
SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.
Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion (opens in new window).
Better Together
At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com (opens in new window). All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster (opens in new window) for more information.
