With evolving ways of content consumption, digital publishers find it difficult to attract GenZ and Millennials. This part of the population while influencing technology around them are also aware & informed and wants to take action on relatable topics. We at Bridged Media found a method of bridging the gap between the audience's empathy and their intent of taking action. We built contextual action cards for digital publishers to call their audience to take action such as donations, sign petitions, send a message to authority, join a community, etc. without leaving the content. Publishers can embed these action cards in their content, allowing their audience to stay informed, interact with the content and establish a sense of trust with the brand. For the Publishers, Bridged Tech generates 12 times more engagement, 36% more clicks-through from social media and 45% higher page completion rates while collecting GDPR compliant data on the “intent” of the anonymous audience. The publishers also have the ability to earn revenue as a service fee for the fundraising actions. Bridged Tech is powered by our proprietary AI and is easy to use & embed. On the other hand, NGOs and non-profits spend nearly 30 billion dollars globally on fundraising and other marketing activities. We are starting as a tool for publishers and want to expand in becoming an Adsense of SDG actions, with the actions being completed without leaving the content. We currently have 11 pilots signed with partners such as DMG Media, Health-tech world, E-works.
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