Job Title: Marketing Operations Manager

Reports to: VP of Marketing

Organization: Marketing

Why Case Status:

Case Status recently ranked 430 on the INC 5000 fastest growing companies and received our Certification from Great Places to Work for 24/25. We are a venture-backed tech startup based out of beautiful Charleston, SC. With a total market opportunity of almost $9B, we’ve been making big waves in the legal industry by enabling our customers to provide their clients with real-time case status communications, proprietary progress tracking, smart scheduling, custom legal NPS system, and more. We are completely transforming how law firms interact with their clients through cutting-edge software, AI technology, innovative solutions and a bunch of really “rad” people.

What do we mean by “rad”? You must not be from the 80s! Here’s what it means to be RAD at Case Status:

Radically Disruptive - We make a point to go above and beyond in everything we do. Through creativity, diligence, and clear expectations, we proactively challenge the status quo, embrace failure, and adapt when necessary for the greater good of the mission.

Actively Curious - Making an impact on our customers and their clients matters deeply to us. We value humility and solve for others first. When we are faced with challenges, we desire to delight our customers at every chance. We are curious in our approach, humble in our execution, and confident in our vision.

Dedicated to our Team - Being fully committed means being dependable, taking responsibility for challenges, sharing accolades widely, and checking our egos at the door. We value a strong culture and contribute to its success by taking care of each other; growing professionally, and celebrating our accomplishments.

We’re not just on a mission to transform the legal industry (or bring the word “rad” back to the mainstream, that’s just a bonus). We’re on a mission to help every legal firm profoundly improve their client experience. We want to help every client have a 5-star experience with their attorney. Because every customer is important to us, and so every client matters.

Learn more about what it means to be RAD: https://www.youtube.com/watch?v=iKD-F7GkRuU

Job Overview:

The Marketing Operations Manager will be responsible for overseeing the intricate marketing operations process, including technology and business processes, to allow Case Status to execute at the highest level. This role will optimize our marketing processes and CRM to enhance campaign execution and team member coordination. The ideal candidate will have experience in cross-functional team collaboration and driving a comprehensive full-funnel tech stack that allows for automation, efficiency, and transparency. This role will not only be a supporting role in achieving the marketing strategic and tactical goals but will also be expected to be innovative in the go-to-market motion.

Key Responsibilities:

• Operations Optimization: Manage and optimize CRM, marketing automation (e.g. Hub Spot), and buyer-intent-based tools. Ensure the functionality, scalability, and measurable success of our Account Based Marketing Program.
• Automation Leadership: Automate key demand generation processes, including cross-application integrations and workflow enhancements. Identify and implement automation opportunities that improve efficiency across the marketing funnel.
• Lead Management: Support lead generation and nurturing efforts through targeted marketing initiatives; manage and innovate lead management build process for marketing and sales
• Funnel Optimization: Monitor, analyze, and optimize lead movement through all funnel stages. Develop and maintain accurate reports on pipeline performance. Experience executing multi-touch attribution
• Campaign Execution: Collaborate on and execute email, paid, and event marketing campaigns to generate demand and nurture leads. Track and support non-digital engagement initiatives to measure their effectiveness.
• Analysis: Analyze campaign performance data and provide actionable insights to improve future strategies
• Cross-Functional CollaborationPartner with sales, product, and other teams to align efforts with business objectives. Develop processes that streamline operations and improve cross-departmental communication.
• Data and Reporting: Maintain data integrity and hygiene across platforms to ensure reliable analytics and reporting. Provide actionable insights through performance data analysis to refine future marketing strategies.
• Pipeline and Forecasting: Assist in the development of forecast models driven by performance data

Qualifications:

• Experience: 4+ years of experience in marketing operations supporting high growth and demand marketing in SaaS or Software, Strongly preferred within legal tech or a related field. Previous Startup experience is preferred as well.
• Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.

Skills:

• Proven track record of developing and executing successful marketing and sales operations tied to growth strategy
• Expertise in HubSpot, with a strong understanding of its features and capabilities.
• Familiarity with marketing analytics tools and techniques
• Excellent analytical skills with the ability to interpret data and make data-driven decisions and use data to explain successes and failures
• Strong understanding of digital marketing channels and tactics
• Proficiency in setting up and executing multi-touch attribution
• Experience overseeing an Account Based Marketing motion from an operations perspective
• Collaborative personality and ability to manage multiple projects at once
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team in a fast-paced environment.

Attributes:

• Analytical thinker with a results-oriented mindset
• Highly organized and detail-oriented
• Ability to thrive in a fast-paced, dynamic environment
• Innovative and creative problem solver

Case Status is based in Daniel Island, Charleston, SC. The candidate must be in-office 3 days per week at minimum. This is a hybrid role, although the expectation is that the candidate will be in the office more often until the ramp period is over and has demonstrated proficiency in the role.