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Marketing Lead

Chapter

Chapter

Marketing & Communications
New York, NY, USA
Posted on Wednesday, May 15, 2024

Why We Exist

Every morning, 11,000 Americans wake up and begin their first day of retirement. While retirement should be an exciting, empowering, and fulfilling part of one’s life, the reality today is that retirement brings along with it a fundamentally new set of challenges that make it an overwhelming time for many.

At Chapter, we believe that the current infrastructure for retirement is broken, and we’re on a mission to fix it. We’ve started by building industry leading technology to solve the first major obstacle in retirement: navigating Medicare (healthcare coverage for retirees over 65). Our products help seniors sign up, choose an insurance plan, and leverage their plan after they are enrolled. And, unlike most Medicare advisors who only search plans that pay them, Chapter searches every Medicare option nationwide. This allows us to find savings and benefits that others miss.

But our ambition doesn’t stop with Medicare — we seek to transform the way that Americans navigate and experience retirement. If this sounds exciting to you, we’d love to speak with you.

About The Role:

As Marketing Lead, you will design and execute the marketing strategy that drives our go-to-market motion. You’ll interact with C-Suite executives at Fortune 500 companies, own the marketing relationships with our partners, and construct the strategy that supports both our expansion with current partners and growth with new partners.

Over the past year, Chapter has cultivated partnerships with some of the largest organizations across the Healthcare, Financial Services, Retail / eCommerce, and Technology sectors. With these growth partners, Chapter acts as a trusted Medicare resource, supporting their retirement-aged customers and members to find and enroll in the best healthcare coverage.

Your time will be spent creating, implementing, and optimizing our B2B2C and B2B marketing strategies, directly growing Chapter’s impact as a result. You’ll help to set the goals and overall strategy for our B2B growth work with our executive team, and you will over time build out the team to

support our partnership work. You’ll work cross-functionally with our Partnerships, Product, Advisory, and Operations leaders to further define new outreach strategies that are compelling to our partners and their patients, clients, and customers.

How You’ll Contribute To Our Mission:

  • Build a strategically aligned partnership marketing strategy with the Partnerships leadership team
  • Execute co-marketing campaigns with partners to drive the growth of Chapter’s membership (typically B2B2C campaigns which target our partner’s end-users or customers)
  • Build growth hypotheses and campaign plans with our partners’ marketing teams, serving as the primary point of contact for those teams.
  • Develop and own partner acquisition marketing strategies & assets, including blog posts, case studies, and social media campaigns
  • Develop educational resources for our partners, including materials explaining Chapter’s offering and services
  • Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
  • Measure and analyze partner marketing campaign results in collaboration with our partner success leads, using data-driven insights to optimize and improve campaign effectiveness
  • Drive ongoing communications with partners through newsletters, social, and other channels
  • Work with cross-functional teams to develop process and infrastructure, including systems, analytics and campaigns

About You:

  • 5+ years of marketing experience including 2+ years working with partners in a B2B2C context
  • Proven experience with digital and physical marketing campaign management and execution, including developing marketing collateral from the ground up
  • Thrive in unstructured environments, building structure in ambiguity
  • Experience with driving GTM execution alongside highly cross-functional teams
  • Willingness to travel occasionally to meet with strategic partners and participate in events with our partners.

The salary for this role will be in the $125,000 - $185,000, but it might vary depending on skills and experiences. If you think you'd be a good fit for the role, you should apply. All of our offers are based on our assessment of each individual's unique skills and experience.

Our Commitment

Chapter embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Chapter will provide any necessary accommodation during the recruitment and selection process to an employee or applicant with a disability.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.