Company Description

ConverSight is the category creator in Unified Decision Intelligence. Bringing together agentic AI and advanced analytics without the traditional complexity of data science in one unified platform, so businesses can make better decisions. In the era of AI and on-demand culture, it is critical for manufacturers, distributors, and retailers across the supply chain to have quick, holistic actionable insights of their business data. ConverSight’s unified decision intelligence platform provides AI instant custom reporting, demand forecasting, supply planning, and inventory optimization using seamlessly integrated data from ERP systems (Acumatica, etc.), e-commerce platforms (Shopify, etc.), accounting tools (Quickbooks, etc.), and other tools. ConverSight was named a Gartner Cool Vendor, Supply & Demand Chain Executive (SDCE) Top Software and Technology Solution 2024, and winner of the 2025 AI Agent of the year Award. ConverSight is loved for its modular advanced intelligence platform, award-winning supply chain capabilities, and industry-leading customer support. Connect with ConverSight on LinkedIn, Instagram, Facebook, Youtube, tune in to the Data Insights Podcast, or visit www.conversight.ai to learn more.

We are looking for smart, motivated, and talented individuals to join our team! You will be an integral part of ConverSight’s success, and this is a unique opportunity to accelerate your career in a fast-paced environment with a passionate, committed team transforming the intersection of data and people.

The Challenge:

We are seeking a strategic and execution-focused Partner Marketing Manager to drive demand, pipeline, and partner engagement across our OEM (technology/integration) partners and VAR (Value-Added Reseller) ecosystem. This role is responsible for developing and executing co-marketing programs that increase partner activation, joint pipeline, and revenue impact. The Partner Marketing Manager will work cross-functionally with Product Marketing, Demand Generation, Sales, and Channels teams to plan, launch, and scale integrated partner marketing initiatives.

Responsibilities:

• Partner Strategy & Programs: Develop and execute co-marketing strategies for OEMs, integration partners, and VARs; manage partner lifecycle (onboarding → growth) and oversee key programs like the partner portal, advisory council, awards, and MDF.
• Co-Marketing Campaign Execution: Plan and run joint campaigns (webinars, events, email, digital, content) and manage co-branded assets in collaboration with demand generation and partner sales.
• Partner Enablement: Build partner marketing toolkits, campaigns-in-a-box, playbooks, and communications to drive consistent partner-led pipeline.
• OEM & Integration Marketing: Translate integrations into compelling value propositions; support joint launches, marketplace listings, and partner messaging with product marketing.
• VAR & Channel Marketing: Collaborate with VARs on field marketing, ABM, and regional programs to accelerate pipeline and deal influence.
• Measurement & Optimization: Track KPIs, report on sourced/influenced pipeline, manage co-marketing budgets/MDF, and optimize program performance.

Qualifications:

• 3+ years of experience in partner marketing, channel marketing, or relevant B2B marketing
• Proven experience working with OEM / technology partners and VARs
• Experience executing co-marketing campaigns across digital and field channels
• Strong cross-functional collaboration skills, especially with Sales, Product Marketing, and Demand Generation
• Ability to manage multiple partners and initiatives simultaneously
• Excellent communication and project management skills

Preferred Qualifications:

• Experience in B2B SaaS, technology platforms, or integration-driven ecosystems
• Familiarity with partner marketplaces and integration announcements
• Experience managing MDF or joint marketing budgets

(Profile) You:

• A partner-first marketer who understands how to drive pipeline through OEMs, VARs, and channel ecosystems
• Both strategic and hands-on — comfortable building programs while also executing campaigns and assets
• Experienced in co-marketing and field marketing, with a track record of launching joint campaigns that partners actually use
• Highly collaborative, working cross-functionally with Partner Sales, Alliances, Product Marketing, and Demand Gen
• Skilled at translating technical integrations and solutions into clear, compelling partner and customer value
• Organized and metrics-driven, with experience managing multiple partners, priorities, and MDF budgets
• A strong communicator who can enable partners with messaging, toolkits, and guidance that drives consistent execution