Content Marketer
CustomerGlu
This job is no longer accepting applications
See open jobs at CustomerGlu.See open jobs similar to "Content Marketer" Techstars.CustomerGlu is seeking a creative and strategic Content Marketer with a background in product management and/or lifecycle marketing to join our team. As a Content Marketer, you will be responsible for creating engaging content that generates demand for our in-app gamification suite among CMOs and CPOs of consumer app companies.
**Roles & Responsibilities:
- Develop a content marketing strategy that aligns with the company's goals and objectives, with a focus on generating demand for in-app gamification.
- Create a content calendar that includes blog posts, social media updates, emails, webinars, white papers, and other types of content that speak to the pain points and needs of our target audience.
- Write high-quality, engaging content that highlights the benefits of in-app gamification and speaks to the interests of our target audience.
- Collaborate with the design team to create visually appealing content that showcases the features of our in-app gamification suite and captures the attention of our audience.
- Manage the company blog and ensure that it is updated regularly with fresh, relevant content that resonates with our target audience.
- Leverage SEO best practices to ensure that content is optimized for search engines and reaches our target audience effectively.
- Develop a social media strategy and create content that drives engagement across various social media platforms to generate interest in our in-app gamification suite.
- Track and analyze content marketing metrics to measure the success of campaigns and optimize for future initiatives.
- Stay up-to-date on industry news and trends in product management and lifecycle marketing to inform content marketing strategies.
**Our Ideal Candidate:
- 2+ years of experience in content marketing, preferably in the tech industry with a background in product management and/or lifecycle marketing.
- Excellent writing and editing skills with the ability to craft compelling stories that speak to CMOs and CPOs of consumer app companies.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Experience with SEO best practices and content optimization.
- Experience with content management systems and social media platforms.
- A creative thinker with a passion for storytelling and generating demand for tech products.
- Strong analytical skills with the ability to track and analyze content marketing metrics, and optimize campaigns accordingly.
- Ability to work independently and as part of a team in a fast-paced environment with a focus on generating demand for in-app gamification.
***30-60-90 Plan:
**30 Days:
- Conduct a content audit to identify gaps and opportunities, with a focus on understanding the needs of CMOs and CPOs of consumer app companies.
- Meet with key stakeholders to understand the company's goals and objectives, as well as the unique value proposition of our in-app gamification suite.
- Develop a deep understanding of our target audience, their pain points, and their needs as it pertains to in-app gamification.
- Identify potential content themes and topics that speak to the interests and needs of our target audience and align with our overall content marketing strategy.
- Establish a content calendar that includes blog posts, social media updates, emails, webinars, white papers, and other types of content that speak to the pain points and needs of our target audience.
**60 Days:
- Analyze content marketing metrics to measure the success of campaigns and optimize for future initiatives, with a focus on measuring the success of campaigns aimed at generating demand for in-app gamification.
- Develop a social media strategy and create content that drives engagement across various social media platforms to generate interest in our in-app gamification suite among CMOs and CPOs.
- Leverage user-generated content to build brand awareness and engagement, with a focus on showcasing the features and benefits of our in-app gamification suite.
- Develop email marketing campaigns that nurture leads and drive conversions, with a focus on highlighting the benefits of in-app gamification for CMOs and CPOs.
- Monitor industry trends and news in product management and lifecycle marketing to inform content marketing strategies, with a focus on identifying new opportunities to generate demand for in-app gamification.
**90 Days:
- Launch new content marketing campaigns aimed at generating demand for in-app gamification among CMOs and CPOs and track their success, with a focus on optimizing campaigns based on data-driven insights.
- Develop a measurement framework to evaluate the effectiveness of content marketing initiatives and identify areas for improvement that speak to the needs of our target audience.
- Develop a strategy for repurposing and updating existing content to maximize its impact, with a focus on leveraging existing content to generate demand for in-app gamification.
- Develop a plan to increase brand awareness and engagement through influencer marketing among CMOs and CPOs of consumer app companies.
- Collaborate with the sales team to develop sales enablement tools that support the sales process and drive demand for in-app gamification.
- Develop a process for content creation and distribution that scales with the growth of the company, with a focus on targeting the needs of CMOs and CPOs of consumer app companies and generating demand for our in-app gamification suite.
If you're a creative and strategic Content Marketing Manager with a background in product management and/or lifecycle marketing, and are passionate about generating demand for tech products, we encourage you to apply. Join our team today!
This job is no longer accepting applications
See open jobs at CustomerGlu.See open jobs similar to "Content Marketer" Techstars.