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Content Marketer

CustomerGlu

CustomerGlu

Marketing & Communications
Bengaluru, Karnataka, India
Posted on Friday, April 28, 2023

CustomerGlu is seeking a creative and strategic Content Marketer with a background in product management and/or lifecycle marketing to join our team. As a Content Marketer, you will be responsible for creating engaging content that generates demand for our in-app gamification suite among CMOs and CPOs of consumer app companies.

**Roles & Responsibilities:

  • Develop a content marketing strategy that aligns with the company's goals and objectives, with a focus on generating demand for in-app gamification.
  • Create a content calendar that includes blog posts, social media updates, emails, webinars, white papers, and other types of content that speak to the pain points and needs of our target audience.
  • Write high-quality, engaging content that highlights the benefits of in-app gamification and speaks to the interests of our target audience.
  • Collaborate with the design team to create visually appealing content that showcases the features of our in-app gamification suite and captures the attention of our audience.
  • Manage the company blog and ensure that it is updated regularly with fresh, relevant content that resonates with our target audience.
  • Leverage SEO best practices to ensure that content is optimized for search engines and reaches our target audience effectively.
  • Develop a social media strategy and create content that drives engagement across various social media platforms to generate interest in our in-app gamification suite.
  • Track and analyze content marketing metrics to measure the success of campaigns and optimize for future initiatives.
  • Stay up-to-date on industry news and trends in product management and lifecycle marketing to inform content marketing strategies.

**Our Ideal Candidate:

  • 2+ years of experience in content marketing, preferably in the tech industry with a background in product management and/or lifecycle marketing.
  • Excellent writing and editing skills with the ability to craft compelling stories that speak to CMOs and CPOs of consumer app companies.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Experience with SEO best practices and content optimization.
  • Experience with content management systems and social media platforms.
  • A creative thinker with a passion for storytelling and generating demand for tech products.
  • Strong analytical skills with the ability to track and analyze content marketing metrics, and optimize campaigns accordingly.
  • Ability to work independently and as part of a team in a fast-paced environment with a focus on generating demand for in-app gamification.

***30-60-90 Plan:

**30 Days:

  • Conduct a content audit to identify gaps and opportunities, with a focus on understanding the needs of CMOs and CPOs of consumer app companies.
  • Meet with key stakeholders to understand the company's goals and objectives, as well as the unique value proposition of our in-app gamification suite.
  • Develop a deep understanding of our target audience, their pain points, and their needs as it pertains to in-app gamification.
  • Identify potential content themes and topics that speak to the interests and needs of our target audience and align with our overall content marketing strategy.
  • Establish a content calendar that includes blog posts, social media updates, emails, webinars, white papers, and other types of content that speak to the pain points and needs of our target audience.

**60 Days:

  • Analyze content marketing metrics to measure the success of campaigns and optimize for future initiatives, with a focus on measuring the success of campaigns aimed at generating demand for in-app gamification.
  • Develop a social media strategy and create content that drives engagement across various social media platforms to generate interest in our in-app gamification suite among CMOs and CPOs.
  • Leverage user-generated content to build brand awareness and engagement, with a focus on showcasing the features and benefits of our in-app gamification suite.
  • Develop email marketing campaigns that nurture leads and drive conversions, with a focus on highlighting the benefits of in-app gamification for CMOs and CPOs.
  • Monitor industry trends and news in product management and lifecycle marketing to inform content marketing strategies, with a focus on identifying new opportunities to generate demand for in-app gamification.

**90 Days:

  • Launch new content marketing campaigns aimed at generating demand for in-app gamification among CMOs and CPOs and track their success, with a focus on optimizing campaigns based on data-driven insights.
  • Develop a measurement framework to evaluate the effectiveness of content marketing initiatives and identify areas for improvement that speak to the needs of our target audience.
  • Develop a strategy for repurposing and updating existing content to maximize its impact, with a focus on leveraging existing content to generate demand for in-app gamification.
  • Develop a plan to increase brand awareness and engagement through influencer marketing among CMOs and CPOs of consumer app companies.
  • Collaborate with the sales team to develop sales enablement tools that support the sales process and drive demand for in-app gamification.
  • Develop a process for content creation and distribution that scales with the growth of the company, with a focus on targeting the needs of CMOs and CPOs of consumer app companies and generating demand for our in-app gamification suite.

If you're a creative and strategic Content Marketing Manager with a background in product management and/or lifecycle marketing, and are passionate about generating demand for tech products, we encourage you to apply. Join our team today!