Sr. Digital Marketing Strategist
DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization’s existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.
DataRobot is in the midst of scaling digital demand generation capabilities. We are evolving how we think about the strategy and execution of marketing campaigns in order to fuel sales with new clients and generate additional growth with existing clients.
As a member of the Digital Demand Generation team within the Marketing Organization, the Digital Marketing Strategist will be responsible for the design, execution, and optimization of our multi-channel digital campaigns driving business growth. You would be responsible for creating and optimizing digital advertising campaigns across major search engines and social media networks with an emphasis on Google and LinkedIn.
What you'll do
You will play a critical role in scaling our digital campaigns, including DataRobot’s generative AI platform capabilities, Trial offering, and accelerating existing pipeline.
You will engage prospects in new and unique ways with compelling offers to create demand and drive platform adoption
You will execute with operational excellence and partner with Marketing stakeholders to bring world-class campaigns to life. Analyze, optimize, and report on performance.
Planning, developing, and executing multi-channel digital campaigns across owned, earned, and paid channels to generate demand, acquire prospects, and convert demand to pipeline.
Collaborating cross-functionally with Campaign manager(s), channel leads, and other marketing stakeholders to orchestrate campaign deliverables.
Partnering on integrated campaign strategy, pitch opportunities to challenge the norm, evolve our approach, and pilot new ideas to drive new business.
Working with marketers to determine audience segmentation and identify buyer personas to inform compelling content strategies and end-user experiences aligned to the buyer journey.
Working with others on programs and projects designed to maintain and evolve our channels including, but not limited to, implementation of new channels or new tactics, development of roadmaps, and pilot plans
Assessing and analyzing campaign performance. Identify drivers or detractors of campaign performance and create actionable next steps for optimization
Partnering with channel leads to create and optimize Paid Social, SEM, and email campaigns across LinkedIn, Google, and the other major social media and search engine platforms adhering to channel best practices.
Owning the strategy and execution at campaign level for email nurtures, workflows, segmented lists, assets, and reporting
Minimum 4-6 years of integrated campaign strategy and paid media experience; agency experience preferred
Ability to think beyond just one channel and influence an omnichannel campaign strategy and customer experience
In-platform digital advertising execution experience. Pulling the levers in search and social advertising platforms such as Google Ads and/or LinkedIn are preferred; both are a bonus.
Experience with lead generation and conversion optimization
Experience with omnichannel journey orchestration and segmentation technology
Experience with Agile ways of working
Strong analytical skills with the ability to recognize the business implications of data and deliver key insights to stakeholders
Ability to handle multiple projects and prioritize responsibilities
Familiarity with quantitative analysis skills including A/B testing and understanding of trending and forecasting
Strong Excel & digital analytics experience
Experience managing various size campaigns, budgets, and vendor management
The talent and dedication of our employees are at the core of DataRobot’s journey to be an iconic company. We strive to attract and retain the best talent by providing competitive pay and benefits with our employees’ well-being at the core. Here’s what your benefits package may include depending on your location and local legal requirements: Medical, Dental & Vision Insurance, Flexible Time Off Program, Paid Holidays, Paid Parental Leave, Global Employee Assistance Program (EAP) and more!
Our Core Values:
- Be You - We are co-contributors to our culture committed to diversity, inclusion, equity and a sense of belonging throughout our global community. We value each person as their authentic self and welcome honest and respectful dialogue as an avenue to greatness.
- Dream Big - We don’t settle for the status quo. We always pursue the development of the next version of ourselves. We believe investment in the growth and resilience of our people is the foundation of building an iconic company.
- Be Data-Driven - We believe data-driven decision making enables innovation and execution at velocity while ensuring repeatable success. We take on the toughest challenges as we transform the world with our platform and AI.
- Better Together - We celebrate success and learn from failure as one team. We foster an aligned, collaboration-first workplace by building trust through transparency, integrity and accountability.
- Champion Customers - We empower our customers and our communities by shaping the future of trusted, augmented intelligence in order to solve their most difficult problems. We are humble, not complacent. We succeed when they succeed.
Research shows that many women only apply to jobs when they meet 100% of the qualifications while many men apply to jobs when they meet 60%. At DataRobot we encourage ALL candidates, especially women, people of color, LGBTQ+ identifying people, differently abled, and other people from marginalized groups to apply to our jobs, even if you do not check every box. We’d love to have a conversation with you and see if you might be a great fit.
All U.S. DataRobot employees must be fully vaccinated against COVID-19. If there is a medical, religious, or other legally protected reason that prevents you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have a process in place to evaluate requests for accommodation.
DataRobot is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. DataRobot is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor’s EEO poster and EEO poster supplement for additional information.