The problem India has the largest population of young people aged <25 in the world. Average age of women at first sex is 19, but less than 15% of young people aged 15-19 have access to sex education. As a result, young women are often unaware which contraception method is right for them. Condoms are the go-to method for young people, but since less than 14% of men in India use condoms, using contraception and preventing an unwanted pregnancy is really a "woman's responsibility". Young women can get contraception from a doctor or pharmacy, but are judged, sometimes even by doctors, for doing so, and often stop after a few months due to the inconvenience, cost, and lack of adequate counselling & support. This contributes to the high rate of unwanted pregnancies and abortions in India (49% and 33%, respectively) that affect women's physical, psychological, and financial wellbeing, and their low economic participation which is less than 20%. The Solution We are solving this by not only empowering young women to access contraception without fear or judgment, but also simplifying & personalizing it for them. For urban women aged 18-30 who: 1. Have an unmet need for contraception, and wish to start their contraception journey, or 2. Are using modern contraception methods like birth control pills, condoms, and emergency contraception, and wish to improve their contraception journey We offer: 1. Contraception products that are best suited for young women - Duly birth control pills - Duly condoms - Duly emergency contraceptive pill 2. Personalized services & care suited for young women - Video consultation with a non-judgmental female doctor - Recommendations via trained bot - Refills & subscriptions, delivered discreetly - Reminders, trackers & insights - 24/7 Medical support - Peer-to-peer community support - Learning resources Through our platform, young women can: 1. Find the right contraception method 2. Get it delivered and refilled discreetly 3. Track usage, symptoms, and side effects 4. Get personalized insights, support and care 5. Learn and improve awareness
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