Principal UX Architect

Reports to: CTO

Location: Dallas

DeepHow Overview

DeepHow is transforming how industrial knowledge and work are captured, shared, verified, and translated into measurable operational impact leveraging AI.

Our platform uses advanced computer vision, vision-language models, and large language models to transform expert know-how into intelligent, searchable, and multilingual training & verification workflows. Deephow empowers manufacturers to digitize tribal knowledge, accelerate onboarding, ensure standard work, and drive operational excellence at scale.

With 100+ enterprise customers and strong integrations across MES, LMS, and ERP systems, DeepHow uses AI and industrial expertise to connect people, processes, and performance across the enterprise.

Primary Purpose and Role

We are looking for a Principal User Experience Architect to own the end-to-end user journey across video capture, AI structuring, workflow creation, onboarding, learning reinforcement, and performance validation. Not just how the product looks, but how it works.

You will ensure that:

- First-time users experience value quickly

- AI outputs feel intuitive and trustworthy

- Frontline workers can use the platform without friction

- Product experience drives engagement and retention

Primary Responsibilities

Product logic

• Convert features into detailed product logic and seamless flow.

End-to-End Experience Architecture

• Design seamless flows across video capture, AI processing, workflow editing, publishing, and validation
• Ensure outputs are operationally usable, not just visually clean
• Simplify complex AI logic into intuitive user interactions

First-Time User Experience (FTUX) & Onboarding

• Reduce time-to-first-value for operators, admins, and supervisors
• Redesign onboarding to drive activation and early adoption
• Identify friction in first-session behavior and remove it
• Apply product-led growth principles to B2B manufacturing software

Frontline-First Design

• Design for real manufacturing constraints (noise, shared devices, connectivity limitations)
• Ensure usability for non-desk users
• Spend time understanding plant-floor workflows

Travel Requirement:

This role requires approximately 10%+ travel, including regular time on-site with customers and attendance at key industry seminars, conferences, and events to support product adoption.

What We’re Looking For

• 8–12+ years in UX / Product Experience leadership
• Experience designing AI-assisted workflows
• Experience in B2B or growth-focused product environments
• Strong track record of improving onboarding and first-time user experience
• Experience with video-based workflow-driven systems
• Experience in learning platforms, workforce enablement, or training solutions
• Exposure to manufacturing, industrial, or frontline products
• Systems thinkers understand AI, logic, usability, and growth together
• Comfortably operating in a fast-moving startup environment

Nice to have

• Experience building a product in a manufacturing environment
• Background in product-led growth environments
• Experience scaling product experience in a startup environment