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Assistant Manager - Marketing

Discover Dollar

Discover Dollar

Marketing & Communications
Bengaluru, Karnataka, India · Bengaluru, Karnataka, India · Karnataka, India
Posted on Monday, April 29, 2024
Roles & Responsibilities

  • Design, implement/execute, and manage strong performance marketing strategy, especially high-performing digital ad campaigns across relevant platforms such as Google Ads, LinkedIn etc.
  • Set clear KPIs for each campaign, regularly monitoring and reporting on progress towards these goals.
  • Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
  • Analyse campaign performance data to drive continuous optimization and improvements. Monitor key marketing performance metrics, including social and website engagement- specially metrics on SEO, SEM, CRO, CAC etc.
  • Enable data-driven decision to analyse data from advertising campaigns and distinguish effective strategies, ensuring optimal returns on investment through continuous campaign adjustments.
  • Collaborate with internal team (creative and content SPOCs) and external partners in delivering critical campaigns results.
  • Manage budgets for all performance marketing campaigns across all digital channels to drive strong return on investment and efficient Customer Acquisition Cost (CAC)
  • Work closely with the management to share funnel conversion improvement ideas, feedback, present results, align marketing efforts with broader company goals.

Required Skills And Experience

  • 4-7 years of relevant experience working in B2B tech/ SaaS companies (desired)
  • Experience in driving complex marketing programs and reporting on the results - particularly with paid digital campaigns across platforms like Google Ads, Facebook, and LinkedIn.
  • Exposure to digital and direct response marketing
  • Proficiency in analytics tools such as Google Analytics, with the ability to extract insights and recommend campaign adjustments.
  • Excellent knowledge of analytics and SEO tools
  • Strong problem-solving ability, including metrics-driven thinking.
  • Demonstrated ability to manage and allocate budgets effectively to maximize ROI.

Education: Bachelor’s or Master’s degree in Business/ Comparable education

About Discover Dollar

Discover Dollar helps world’s best run companies to identify and recover leakages by using data science and “data-first” approach. We have built Cutting- edge AI driven solution which can analyse all data including unstructured data like emails and contracts and help enterprises to recover all overpayments and leakages.

We have helped best run Fortune 500 companies like Target, Budweiser, ABInbev, Levis, Metro, Canadian Tire etc to recover more than $600M of leakages which otherwise would be lost forever.

Highlights

Discover Dollar has pioneered a ‘real-time’ data-driven analytics platform which can help enterprises realise millions of dollars of value.

Our solution has been awarded as “Globally Most Innovative” Solution by SAP in Orlando, Florida. We have won many accolades from IIM Bangalore, Microsoft, Govt of Karnataka, Amrita TBI etc.

CIO Review named us as “Top 20 Upcoming retail analytics software companies in India”

At NASSCOM Product Connect held in November 2020, we won prestigious ‘Emerge50’ in Retail-Tech Category as one of the top software product companies in India.

We are fortunate to have some of the best business minds like SD Shibulal (Founder of Infosys) and Patrick Pichette (ex-CFO of Google) as our mentors and advisors.

Our Culture

We strongly believe in “Together we grow” and to have a great success we need strong sense of shared belief systems which all of them embrace.

Built on our values, our team members have shared their testimonies in various platforms including Glassdoor - Working at Discover Dollar | Glassdoor