The Short Version

Most people’s plan for debt is to ignore it. Make the minimums. Try not to think about it. There are 80 million Americans doing exactly that right now.

Ditch built something that actually works — an app that automates debt payoff through round-ups, turning everyday spending into progress on what people owe. No budgeting spreadsheets, no behavior change, no willpower. You just live your life and your debt goes down.

We’ve gone from $0 to $1M+ ARR in under two years — almost entirely through content. No sales team. No enterprise deals. The product works. The growth engine works. What we need now is someone who can make Ditch impossible to ignore.

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The Team

We're a small team that punches way above our weight. MIT engineers, Olympic athletes, world-class designers, ex-Bank of America. We don't hire often — we're opening this role because we've hit a point where the external brand needs someone fully dedicated to it, and we want that person to be exceptional.

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The Role

One sentence: own every touchpoint between Ditch and the outside world. When people think about debt, they think about Ditch — whether that's through a TikTok that stops their scroll, an email that lands at the right moment, or a push notification that brings them back.

You'll own marketing across everything we put into the world — paid ads, organic content, UGC, influencer partnerships, brand, and all external communication with our users. That means creative strategy and lifecycle marketing. One day you're directing a shoot with the founder. The next you're writing the email sequence that converts a trial user into a subscriber. The day after that you're reviewing performance data and briefing creators on a new format.

This is a high-ownership role. You're not executing someone else's playbook — you're writing it.

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What This Looks Like

Right Now

• Set the creative strategy across all channels — define what the Ditch brand looks, sounds, and feels like everywhere it shows up
• Orchestrate ad creative that lives outside the UGC program — concept, direct, and produce polished campaigns (podcast-style, testimonials, brand spots, high-production ads)
• Partner with the ad buyer and UGC manager — translate performance data into strategic direction without stepping into their day-to-day
• Source and develop influencer and brand partnerships beyond the existing UGC creator network
• Own external communications — email marketing, push notifications, in-app messaging, and SMS campaigns that drive engagement and retention
• Build and optimize lifecycle flows — onboarding sequences, trial-to-paid conversion, win-back campaigns, and milestone celebrations
• Write copy that sounds like a human, not a marketing team — from subject lines to app store descriptions to social captions
• Manage our social presence and community engagement — respond to comments, DMs, and reviews in the brand voice

As Ditch Grows

• In-person activations and experiential marketing
• Billboards and out-of-home campaigns
• High-production ad creative
• New channel strategy — YouTube, podcast, whatever's next
• Brand partnerships and collaborations at scale

The scope starts focused and expands as we grow. You'll shape what it becomes.

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You

• 3+ years in marketing — content strategy, creative direction, lifecycle marketing, or performance marketing. You've probably gone deep in one of these; what matters is that you're curious about all of them and can connect the dots across channels
• You're fluent in paid social metrics — not because you buy ads, but because you need to know what's working to decide what to make next
• Strong creative instincts and analytical rigor — you can storyboard a shoot in the morning, write an email sequence after lunch, and review a cohort analysis in the afternoon
• Experience directing video content — you've briefed creators, run shoots, and worked with editors
• Comfortable with fast iteration — we test formats weekly, and you're energized by that
• DTC or consumer app experience is a plus — you understand the install → trial → subscription funnel
• Experience with email/push/CRM tools is a plus — you know how to build flows that move users through a funnel

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Compensation

• Competitive salary + equity
• Full-time, in-person in Atlanta

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Application Questions

When you apply, please include answers to the following:

• Share a link to something you owned end-to-end — a campaign, a lifecycle flow, a piece of creative, whatever you're proudest of. In a sentence or two: what was your role, and how did you know it worked?
• Tell us about a time the data made you kill or change something that felt creatively right. What did you do?