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Chief Marketing Officer



Marketing & Communications
Washington, DC, USA
Posted on Thursday, August 10, 2023

At DNSFilter we have a singular mission: to challenge the way the industry thinks about security via DNS—and we need your help! We’ve come a long way over the past few years. In 2021 we had a successful $30 million Series A funding round, and in 2022 we became the fastest DNS security tool on the planet and joined forces with the privacy-focused VPN Guardian! This year we’re continuing our product-fueled growth by adding new features to assist our customers with their DNS-layer security and broadening our solution to meet the needs of our customers.

As our company grows, we realize we have a missing piece and that’s where you come in! We are looking for a Chief Marketing Officer to develop and execute the company's marketing and growth strategies. As CMO, you will be expected to contribute to the attainment of revenue and market share objectives. The ideal candidate has an exceptional track record of success building both direct and indirect ROI-focused marketing functions and implementing cohesive performance-based marketing programs in high-growth B2B SaaS environments. You will be responsible for leading a high performing marketing team and driving significant growth through innovative and scalable practices in digital marketing, lead generation, market analysis, customer segmentation, and brand stewardship.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you feel like this job is for you, please apply. We believe diversity of experience and skills, including transferable skills, combined with passion is a key to innovation and excellence; therefore we encourage people from all backgrounds to apply to our positions!

Ideal CMO Competencies & Skills

High-Growth Global B2B SaaS Marketing Leadership:

  • Track record of success at global high velocity/SMB software companies that have scaled from $20M to $150M+ through digital marketing strategies
  • Proven success across all disciplines of marketing including demand generation, marketing operations, and partner marketing
  • Has led the development of a marketing ops practice and data-driven culture in a marketing team
  • Hands-on marketing leader with a track record of hiring, developing, and retaining top performing marketing teams of 10+
  • Experience in companies within the SaaS IT industry

ROI Focused Demand Generation Expertise:

  • History of delivering high ROI while driving market expansion through demand and lead generation strategies
  • Experience with building highly scalable GTM strategies
  • History of creating a repeatable lead generation engine, driving qualified leads into the pipeline, and managing lead nurturing activities
  • Expertise at designing and executing B2B SaaS demand generation programs that deliver consistent results and enable bookings achievement
  • Developed successful lead nurturing and lead scoring processes
  • History of tracking ROI to measure revenue generation for every marketing dollar spent

High-Performance Leadership:

  • Experience building successful marketing teams
  • Dynamic leader with history of engaging teams and executive counterparts
  • Leadership of teams marked by strong engagement scores
  • Builds marketing cultures focused on data and analytics to drive decision making
  • Proven success communicating effectively with the team, customers, and cross-functionally
  • Close working partnership with Sales, Partner and Product teams
  • Success working in fast-paced and ever-changing environments
  • Low ego and high intellectual curiosity
  • Proven ability to influence and serve as a strategic thinker to senior management

Data and Process Driven:

  • Highly data driven, KPIs and Data first mindset with proven ability to drive accountability through metrics across the team
  • Experience doing pipeline forecasting
  • Business minded marketer with strong analytical skills
  • Expertise in measuring and improving nurturing, management, and scoring mechanisms
  • Experience implementing and/or optimizing marketing automation and content management tools
  • Experience pivoting marketing strategies based on KPIs

CMO Responsibilities:

  • Lead DNSFilter's marketing initiatives, including demand generation, field marketing, marketing operations, marketing programs, and creative design
  • Drive strategy and execution across marketing functions to maximizing enterprise value
  • Build pipeline of new logo and expansion opportunities within the existing base
  • Effectively design programs capable of generating pipeline sufficient to achieve bookings targets
  • Deliver consistent pipeline contribution and drive funnel conversion
  • Embrace a metrics-driven approach to tracking, assessing, and interpreting pipeline results
  • Drive DNSFilter's digital marketing positioning (website, SEO, SEM, digital campaigns)
  • Develop messaging, and execution that generates competitive differentiation
  • Develop, coach, and grow the marketing team to create alignment, set priorities, instill a culture of continuous improvement, and provide career development to members of the team
  • Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts with Board level accountability and own the marketing budget
  • Partner closely with Sales and Product teams to align marketing focus to support growth and deliver win rate improvement
  • Earn confidence of Leadership Team and Board by consistently demonstrating a combination of strategic acumen, disciplined execution, delivery of results, and timely communication/engagement on key areas of responsibility
  • A proven track record of building out a strong product marketing team; exceptionally strong in competitive research and positioning
  • Demonstrated success in both channel and B2B mid-market/enterprise sales
  • Rigor around financial planning and metrics, producing pipeline forecasts, and understanding and justifying budgets
  • Excellent leadership and people management skills
  • An analytical mindset driven by the quantitative tasks in marketing such as user acquisition strategies, economics, and growth optimizations
  • Excellent communication and interpersonal skills with the ability to build strong relationships with internal and external stakeholders. This includes efficient communication and the ability to get things done with minimal effort
  • The ability to understand a complex GTM strategy that includes channel, mid-market, and enterprise sales
  • A 100% work-from-home position with a company that values and fosters personal and professional growth
  • Passionate and intelligent colleagues who work hard and have a good time doing it
  • Rotating 4-Day work week
  • Paid company-wide week off at the end of each year
  • Flexible Vacation policy
  • Awesome company swag
  • Home office buildout allowance
  • Full medical, dental, and vision benefits for US Based Employees
  • Full short-term disability and life benefits; available long-term disability
  • In-person Annual Gatherings. Last time we all spent a week on a beach in Cancun!

The hiring range for this role is: $276,000 to $325,000 USD Annually.

DNSFilter is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time. The hiring base pay is dependent upon many factors such as level, function, training, transferable skills, work experience, business needs, and/or geographic location. As a fully remote company, our compensation reflects the cost of labor across several U.S. and global geographic markets. We pay differently based on those defined markets. Our Talent Team can share more about the specific salary range for the job location during the hiring process