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Performance Marketing Manager



Marketing & Communications
Washington, DC, USA
Posted on Tuesday, September 12, 2023

At DNSFilter we have a singular mission: to challenge the way the industry thinks about security via DNS—and we need your help! We’ve come a long way over the past few years. In 2021 we had a successful $30 million Series A funding round, and in 2022 we became the fastest DNS security tool on the planet and joined forces with privacy-focused VPN Guardian! This year we’re continuing our product-fueled growth by adding new features to assist our customers with their DNS-layer security and broadening our solution to meet the needs of our customers.

As the Performance Marketing Manager and member of the Demand Generation team, you will be responsible for the development, optimization and analysis of DNSFilter’s paid media campaigns. You will partner with Marketing, Business Operations and Sales teams to build paid media campaigns that drive lower funnel direct response (i.e., free trial signups), as well as generate new demand in top and mid-funnel campaigns among our ideal customer profiles.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you feel like this job is for you, please apply. We believe diversity of experience and skills, including transferable skills, combined with passion is a key to innovation and excellence; therefore we encourage people from all backgrounds to apply to our positions!

You Will:

  • Own the strategy and execution of performance marketing within the Demand Generation function, supporting paid search, paid social, and display advertising
  • Plan, implement, and measure campaigns that drive qualified direct response with increasing lead quality
  • Perform continuous data analysis to uncover inefficiencies in campaigns and opportunities that we can take advantage of within the market
  • Standardize reporting and dashboards to effectively communicate results, trends and campaign recommendations
  • Partner with the sales organization on developing targeted campaigns aligned to DNSFilter ideal customer profiles and target account lists
  • Perform analysis of demand generation engine components to understand and develop insights for GTM teams (marketing, sales, product) to be more effective
  • Work with Business Operations team to enhance the instrumentation of the digital marketing funnel to develop new methodologies for analysis and optimization
  • Deep understanding of ad marketplace dynamics and optimization techniques to help achieve demand gen objectives of trial signups and qualified pipeline generation
  • Experienced in owning paid media in a B2B SaaS/Tech environment, with hands-on ad platform experience in Google Ads and LinkedIn Ads
    • Microsoft Ads, Reddit Ads, Meta Ads, and additional platform experience is plus
  • Proficiency in Excel and data analysis techniques specific to SaaS/B2B models
  • Ability to be self-directed and work in an autonomous environment
  • Experience with ABM platforms such as 6sense or Demandbase is preferred
  • Experience with Google Analytics 4 and HubSpot is a preferred

We Offer:

  • A 100% work-from-home position with a company that values and fosters personal and professional growth
  • Passionate and intelligent colleagues who work hard and have a good time doing it
  • Rotating 4-Day workweek
  • Paid company-wide week off at the end of each year
  • Flexible Vacation policy
  • Awesome company swag
  • Home office buildout allowance
  • Full medical, dental, and vision benefits for US Based Employees
  • Full short-term disability and life benefits; available long-term disability
  • In-person Annual Gatherings. Last time we all spent a week on a beach in Cancun!

The hiring range for this role is: $117,500 - $138,000 USD Annually

DNSFilter is a pay-for-performance organization, which means there is the opportunity to advance your compensation with performance over time. The hiring base pay is dependent upon many factors such as level, function, training, transferable skills, work experience, business needs, and/or geographic location. As a fully remote company, our compensation reflects the cost of labor across several U.S. and global geographic markets. We pay differently based on those defined markets. Our Talent Team can share more about the specific salary range for the job location during the hiring process.