Content Lead (5+ Years, B2B SAAS)
Docsumo
Bengaluru, Karnataka, India
Posted on Oct 28, 2024
About Docsumo:
Docsumo is your go-to Document AI solution for streamlining business operations. We turn complex documents like bank statements, policies, and financial statements into valuable, actionable data. Our cutting-edge technology helps businesses make smarter decisions faster. We are backed by marquee investors such as Sequoia, Barclays, Fifth Wall, Common Ocean, and Techstars.
At Docsumo, we're on a mission to revolutionize how businesses handle data. We empower companies to:
- Boost efficiency by 6-10 times
- Make quick, accurate decisions from unstructured information
- Scale operations effortlessly through innovative technology
The opportunity as Content Lead:
We're looking for a data-driven Content Lead to build upon our existing foundation and to scale organic as a channel. As the Content Lead at Docsumo, you'll be responsible for driving organic traffic growth, improving conversion rates, and establishing Docsumo as the thought leader in the document processing and automation space. You will report to the Director of Marketing who reports to the CEO of the company.
Responsibilties
- Define and execute the content marketing strategy and ensuring all content is on -brand, consistent, in terms of style, quality tone of voice across channels
- Create and oversee robust distribution playbooks for maximizing content reach and engagement across different channels
- Build and manage an editorial calendar targeting our ICP
- Collaborate with domain experts to create and syndicate authoritative content about document processing, automation, and AI
- Develop and execute link-building strategies to improve domain authority
- Create conversion-optimized content for different stages of the buyer journey
- Establish processes for content updates and optimization based on performance data
- Coordinate with cross-functional teams to align content with demand generation goals
Must Have:
- 5+ years of content marketing experience with proven success in B2B SaaS
- Demonstrated track record of scaling organic traffic and conversions
- Advanced proficiency in SEO tools and analytics platforms such as - Google Analytics 4, Google Search Console, Ahrefs or similar SEO tools, Microsoft Clarity or similar user behavior tools, HubSpot
- Strong analytical skills with experience in data-driven content optimization
- Experience in creating comprehensive content distribution strategies
- Proven ability to write for technical B2B audiences
- Deep understanding of SEO best practices and current trends
- Experience in managing content calendars and workflows
- Track record of improving key metrics like organic traffic, rankings, and conversion rates
Good to have:
- Experience in the document processing, automation, or enterprise AI space
- Knowledge of enterprise sales cycles and B2B content requirements
- Experience with conversion rate optimization (CRO)
- Understanding of marketing automation and lead scoring
- Background in content repurposing and multi-channel distribution
- Knowledge of schema markup and technical SEO
Our Cultural Standards:
Take ownership of your time and work
- You should feel proud of what you have accomplished at Docsumo
- No excuses & get things done
Have a growth mindset
- Welcome ambiguous situations, think through, and decide.
- Yes, you can climb all 14 peaks over 8k meters in 7 months, but first you have to imagine it and then do everything to move the needle - Nims Purja
Pay attention to details
- Nothing reflects carelessness more than poorly written notes/emails, basic code errors, poor word choices, and unclear task updates.
Be highly collaborative while deciding independently
- We want to be like a high performing football team where everyone knows where the goal is but players make their own decisions on the field.
- Take inputs from your team frequently to get perspective and then act fast.
Be purposeful in your actions
- Improve people's lives through your work & be proud of your time at Docsumo
- Challenging work, great boss, great team & good pay - let us know if anything changes
Be respectful
- Respect people & do right by them (customers, team, vendors, partners, society)
- Speak up, give constructive feedback & be part of each others journey
How to Apply:
Apply on our career page (https://jobs.lever.co/docsumo); and/or
Send us an application at careers@docsumo.com
