Regional Category Management-General Merchandise
Drive Spotter
Thailand
Posted on Jul 16, 2025
Department:
Commercial
Location:
Thailand
Department: Commercial
Location: Thailand
Job Description
Key Responsibilities
Category P&L Ownership & Growth Metrics:
Own and manage the P&L and growth metrics for the GM category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals.
Leverage historical data and market insights to inform decisions and improve customer experience.
Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM.
Share best practices and foster collaboration within the regional team to maximize efficiency.
Seller Acquisition & Brand Development
Develop strategies to onboard high-quality sellers and brands.
Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality.
Drive brand development and acquisition efforts to strengthen Lazada’s market position.
Team Leadership & Cross-Functional Alignment
Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations.
Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution.
Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers.
Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Innovate product function and mechanism design, based on business judgment, cooperate with product technology team to complete the design of new product requirements and upgrade platform mechanism, and complete the implementation of business opportunity judgment
Category P&L Ownership & Growth Metrics:
Own and manage the P&L and growth metrics for the GM category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals.
Leverage historical data and market insights to inform decisions and improve customer experience.
Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM.
Share best practices and foster collaboration within the regional team to maximize efficiency.
Seller Acquisition & Brand Development
Develop strategies to onboard high-quality sellers and brands.
Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality.
Drive brand development and acquisition efforts to strengthen Lazada’s market position.
Team Leadership & Cross-Functional Alignment
Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations.
Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution.
Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers.
Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Innovate product function and mechanism design, based on business judgment, cooperate with product technology team to complete the design of new product requirements and upgrade platform mechanism, and complete the implementation of business opportunity judgment
Job Requirements
Bachelor degree from a reputable institution
Min 5 years in a senior level position in brands, e-commerce or retail. Preferably in GM/ FMCG industry.
Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability
Experienced in managing multi-brands or large seller communities.
Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully
Demonstrated ability to lead, develop, and inspire teams across diverse geographies
Hands-on, extremely pragmatic and entrepreneurial
Min 5 years in a senior level position in brands, e-commerce or retail. Preferably in GM/ FMCG industry.
Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability
Experienced in managing multi-brands or large seller communities.
Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully
Demonstrated ability to lead, develop, and inspire teams across diverse geographies
Hands-on, extremely pragmatic and entrepreneurial
