Regional Category Manager-FMCG-TH
Drive Spotter
Thailand
Posted on Aug 4, 2025
Department:
Supply Chain & Logistics
Location:
Thailand
Department: Supply Chain & Logistics
Location: Thailand
Job Description
Category P&L Ownership & Growth Metrics:
● Own and manage the P&L and growth metrics for the category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
● Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
● Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals.
● Leverage historical data and market insights to inform decisions and improve customer experience.
● Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination.
● Share best practices and foster collaboration within the regional team to maximize efficiency.
Seller Acquisition & Brand Development
● Develop strategies to onboard high-quality sellers and brands.
● Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality.
● Drive brand development and acquisition efforts to strengthen Lazada’s market position.
Team Leadership & Cross-Functional Alignment
● Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations.
● Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution.
● Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers.
● Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
● Own and manage the P&L and growth metrics for the category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
● Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
● Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals.
● Leverage historical data and market insights to inform decisions and improve customer experience.
● Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination.
● Share best practices and foster collaboration within the regional team to maximize efficiency.
Seller Acquisition & Brand Development
● Develop strategies to onboard high-quality sellers and brands.
● Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality.
● Drive brand development and acquisition efforts to strengthen Lazada’s market position.
Team Leadership & Cross-Functional Alignment
● Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations.
● Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution.
● Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers.
● Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Job Requirements
● Bachelor degree from a reputable institution
● Min 5 years in a senior level position in brands, e-commerce or retail. Preferably in E-commerce industry（FMCG）.
● Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability
● Experienced in managing multi-brands or large seller communities.
● Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully
● Demonstrated ability to lead, develop, and inspire teams across diverse geographies
● Hands-on, extremely pragmatic and entrepreneurial
● Min 5 years in a senior level position in brands, e-commerce or retail. Preferably in E-commerce industry（FMCG）.
● Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability
● Experienced in managing multi-brands or large seller communities.
● Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully
● Demonstrated ability to lead, develop, and inspire teams across diverse geographies
● Hands-on, extremely pragmatic and entrepreneurial
