Category Manager (General Merchandise)-BGC
Drive Spotter
- Category Strategy Development and Execution
Develop and implement a comprehensive strategy for assigned product categories, aligned with overall company goals.
• Identify market trends, customer needs, and competitor activities to define category-specific growth opportunities.
• Establish category sales targets, margin goals, and other key performance indicators (KPIs) to drive business performance.
- Team Leadership and Key Account Management Supervision
• Lead, coach, and manage a team of Key Account Managers to ensure they support sellers effectively and achieve their targets.
• Set clear objectives and performance metrics for KAMs, ensuring they align with category strategy and company goals.
• Provide guidance to KAMs on account planning, relationship management, and performance improvement, ensuring sellers maximize their potential on the platform.
- Assortment and Inventory Management
• Collaborate with KAMs and Category Operations to curate and optimize product assortment within the category, ensuring a broad and relevant selection for customers.
• Work with sellers to maintain adequate stock levels and improve inventory planning, minimizing out-of-stock situations and enhancing fulfillment rates.
• Partner with cross-functional teams, including supply chain and logistics, to ensure seamless inventory management.
- Pricing and Promotion Optimization
• Develop and implement pricing strategies that are competitive, drive conversion, and align with category profitability goals.
• Plan and execute category-specific promotions, working closely with the marketing solutions team to maximize visibility and sales.
• Monitor and adjust pricing and promotional strategies based on market conditions, competitive analysis, and customer demand trends.
- Seller Relationship Management
• Build and maintain strong relationships with key sellers within the category, fostering a collaborative environment.
• Conduct regular business reviews with top sellers, providing insights and recommendations for growth opportunities.
• Support KAMs in their efforts to strengthen seller relationships, ensuring consistent communication, trust, and mutual success.
- Data Analysis and Performance Monitoring
• Analyze category performance data, including sales, margins, and customer behavior, to identify opportunities for improvement.
• Utilize insights to make data-driven decisions, optimize assortment, and refine category strategy
- Experience: 5+ years of experience in category management, merchandising, or account management within e-commerce or retail. Experience managing teams, particularly KAMs, is preferred.
- Analytical Skills. Strong analytical abilities with a data-driven mindset; proficiency in analyzing sales data, market trends, and customer insights.
- Leadership Abilities. Proven experience in leading and developing teams, with a focus on mentoring and driving performance.
- Customer-Centric Focus. Passion for understanding customer needs and optimizing product categories to enhance the shopping experience.
- Commercial Acumen. Strong understanding of pricing, promotions, and profitability levers within e-commerce.
- Educational Background: Bachelor’s degree required; a degree in business, marketing, or a related field is preferred.