Business Planning:
o Strategic Category Growth: Define and execute a category strategy that balances short-term wins with
long-term market leadership, leveraging data, competitor insights, and industry trends.
o Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven
trade-offs to maximize growth, profitability, and customer experience.
o Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive
innovation through strategic partnerships and new commercial models.
Portfolio Execution:
o Strategic Brand Partnerships: Build and strengthen relationships with global brands, Thailand SMEs, and key
stakeholders to drive sustainable category growth and long-term collaboration.
o Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer
behaviors to develop data-driven actions that enhance Lazada’s toplines.
o Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands
and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.
People & Leadership Management
o High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of
ownership, agility, and results-driven execution.
o Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact
through strong communication and strategic influence.
o Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical
thinking, problem-solving, and a growth mindset.

• 5+ years of work experience, preferably in consulting, category management, sales related position, or similar
roles in a industries such as Fashion, or FMCG
• Bachelor’s degree in business administration, economics, engineer, finance, or any related fields.
• Proven experience in business operation successes and team management with demonstrated ability to drive
successful outcomes is a must
• Strong understanding of e-commerce business models and dynamics is a plus
• Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis
• Passionate for multiple simultaneous projects, creative flow and high attention to detail
• Excellent communication both Thai and English and interpersonal skills, with the ability to influence and
effectively engage stakeholders at all levels.
• Adaptable and proactive, thriving in a fast-paced and dynamic environment.
• A resilient problem-solver with proven leadership qualities
• Strong ownership and attention to details
• High proficiency in using Microsoft Word, Excel and PowerPoint