Performance Marketing and Content Strategy-Thailand
Drive Spotter
Marketing & Communications
Thailand
Posted on Nov 10, 2025
Department:
Sales, Business Development & Strategy
Location:
Thailand
Department: Sales, Business Development & Strategy
Location: Thailand
Job Description
• Plan, execute, and optimize performance-driven paid campaigns across Meta, Google, TikTok, Line, and other major platforms to achieve lead generation, web conversions and ROI targets.
• Manage SEO and SEM initiatives, including keyword research, content optimization, and on-site improvements to drive organic traffic and enhance visibility.
• Develop media strategies with clear audience segmentation, creative direction, and budget allocation to meet campaign objectives and KPIs.
• Monitor and analyze campaign data, dashboards and SQL reports to evaluate performance, optimize bidding strategies and improve ROAS and CPA with clear insights, learnings, and actionable recommendations
• Implement testing frameworks (A/B testing, creative testing, targeting experiments) to identify effective approaches and scale high-performing campaigns.
• Collaborate with cross-functional and regional teams to localize strategies, align on best practices and drive quality seller acquisition and engagement.
• Propose new tactics and optimization initiatives based on insights and market trends to enhance efficiency and maximize conversions.
• Lead content planning and storytelling for brand, product and campaign initiatives, ensuring alignment with performance goals and brand positioning.
• Oversee end-to-end content creation (social media, blog, CRM, website, and ad copy) to ensure relevance, consistency and engagement across all channels.
• Collaborate with creative, design, and related teams to ensure message coherence and impactful campaign execution.
• Leverage audience insights and trend analysis to craft data-driven content that enhances engagement and organic reach.
• Manage SEO and SEM initiatives, including keyword research, content optimization, and on-site improvements to drive organic traffic and enhance visibility.
• Develop media strategies with clear audience segmentation, creative direction, and budget allocation to meet campaign objectives and KPIs.
• Monitor and analyze campaign data, dashboards and SQL reports to evaluate performance, optimize bidding strategies and improve ROAS and CPA with clear insights, learnings, and actionable recommendations
• Implement testing frameworks (A/B testing, creative testing, targeting experiments) to identify effective approaches and scale high-performing campaigns.
• Collaborate with cross-functional and regional teams to localize strategies, align on best practices and drive quality seller acquisition and engagement.
• Propose new tactics and optimization initiatives based on insights and market trends to enhance efficiency and maximize conversions.
• Lead content planning and storytelling for brand, product and campaign initiatives, ensuring alignment with performance goals and brand positioning.
• Oversee end-to-end content creation (social media, blog, CRM, website, and ad copy) to ensure relevance, consistency and engagement across all channels.
• Collaborate with creative, design, and related teams to ensure message coherence and impactful campaign execution.
• Leverage audience insights and trend analysis to craft data-driven content that enhances engagement and organic reach.
Job Requirements
• 3+ years of business development, digital marketing, or content strategy work experiences
• Familiar with the Thai ecommerce landscape and has good understanding of consumer needs
• Strong in business problem solving and quantitative/financial analysis
• Strong written and verbal communication in Thai and English is a must
• Technical knowledge in marketing, analytics, PMO, and tech is a plus
• Has a growth mindset with high willingness to learn and deal with uncertainty and changes
• Highly motivated willing to push or go extra mile to drive impact with high ownership
• Familiar with the Thai ecommerce landscape and has good understanding of consumer needs
• Strong in business problem solving and quantitative/financial analysis
• Strong written and verbal communication in Thai and English is a must
• Technical knowledge in marketing, analytics, PMO, and tech is a plus
• Has a growth mindset with high willingness to learn and deal with uncertainty and changes
• Highly motivated willing to push or go extra mile to drive impact with high ownership
