Performance Marketing and Content Strategy-Thailand
Drive Spotter
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See open jobs at Drive Spotter.See open jobs similar to "Performance Marketing and Content Strategy-Thailand" Techstars.Marketing & Communications
Thailand
Posted 6+ months ago
Department:
Sales, Business Development & Strategy
Location:
Thailand
Department: Sales, Business Development & Strategy
Location: Thailand
Job Description
• Plan, execute, and optimize performance-driven paid campaigns across Meta, Google, TikTok, Line, and other major platforms to achieve lead generation, web conversions and ROI targets.
• Manage SEO and SEM initiatives, including keyword research, content optimization, and on-site improvements to drive organic traffic and enhance visibility.
• Develop media strategies with clear audience segmentation, creative direction, and budget allocation to meet campaign objectives and KPIs.
• Monitor and analyze campaign data, dashboards and SQL reports to evaluate performance, optimize bidding strategies and improve ROAS and CPA with clear insights, learnings, and actionable recommendations
• Implement testing frameworks (A/B testing, creative testing, targeting experiments) to identify effective approaches and scale high-performing campaigns.
• Collaborate with cross-functional and regional teams to localize strategies, align on best practices and drive quality seller acquisition and engagement.
• Propose new tactics and optimization initiatives based on insights and market trends to enhance efficiency and maximize conversions.
• Lead content planning and storytelling for brand, product and campaign initiatives, ensuring alignment with performance goals and brand positioning.
• Oversee end-to-end content creation (social media, blog, CRM, website, and ad copy) to ensure relevance, consistency and engagement across all channels.
• Collaborate with creative, design, and related teams to ensure message coherence and impactful campaign execution.
• Leverage audience insights and trend analysis to craft data-driven content that enhances engagement and organic reach.
• Manage SEO and SEM initiatives, including keyword research, content optimization, and on-site improvements to drive organic traffic and enhance visibility.
• Develop media strategies with clear audience segmentation, creative direction, and budget allocation to meet campaign objectives and KPIs.
• Monitor and analyze campaign data, dashboards and SQL reports to evaluate performance, optimize bidding strategies and improve ROAS and CPA with clear insights, learnings, and actionable recommendations
• Implement testing frameworks (A/B testing, creative testing, targeting experiments) to identify effective approaches and scale high-performing campaigns.
• Collaborate with cross-functional and regional teams to localize strategies, align on best practices and drive quality seller acquisition and engagement.
• Propose new tactics and optimization initiatives based on insights and market trends to enhance efficiency and maximize conversions.
• Lead content planning and storytelling for brand, product and campaign initiatives, ensuring alignment with performance goals and brand positioning.
• Oversee end-to-end content creation (social media, blog, CRM, website, and ad copy) to ensure relevance, consistency and engagement across all channels.
• Collaborate with creative, design, and related teams to ensure message coherence and impactful campaign execution.
• Leverage audience insights and trend analysis to craft data-driven content that enhances engagement and organic reach.
Job Requirements
• 3+ years of business development, digital marketing, or content strategy work experiences
• Familiar with the Thai ecommerce landscape and has good understanding of consumer needs
• Strong in business problem solving and quantitative/financial analysis
• Strong written and verbal communication in Thai and English is a must
• Technical knowledge in marketing, analytics, PMO, and tech is a plus
• Has a growth mindset with high willingness to learn and deal with uncertainty and changes
• Highly motivated willing to push or go extra mile to drive impact with high ownership
• Familiar with the Thai ecommerce landscape and has good understanding of consumer needs
• Strong in business problem solving and quantitative/financial analysis
• Strong written and verbal communication in Thai and English is a must
• Technical knowledge in marketing, analytics, PMO, and tech is a plus
• Has a growth mindset with high willingness to learn and deal with uncertainty and changes
• Highly motivated willing to push or go extra mile to drive impact with high ownership
This job is no longer accepting applications
See open jobs at Drive Spotter.See open jobs similar to "Performance Marketing and Content Strategy-Thailand" Techstars.