1) Seller Marketing & Brand Management: Develop and execute platform brand management and seller interactive marketing strategies, aligned with Lazada cross-border initiatives. Lead content creation and distribution across multiple channels, including social media, lazada.cn and etc.
2) Seller Acquisition: Partner with Business Development and external partners to achieve new seller acquisition targets through SEM, content marketing funnels, targeted recruitment events, and strategic partnerships.
3) Events & Activation: Lead the design and execution of flagship events (e.g., annual seller summit, awards ceremony) and seller acquisition events, collaborating with external agencies to ensure impactful experiences.
4) Platform Branding & Collateral: Oversee the creation of platform promotional materials, including BD decks, platform introduction videos, and other branding assets.
5) Promotional Merchandise & Gifting: Manage the design, production, and distribution of branded merchandise and corporate gifts for seller engagement and promotional purposes.

1、Bachelor's degree or above in Marketing, E-commerce, or related disciplines.
2、More than 5 years of experience in e-commerce marketing, with a preference for experience in cross-border e-commerce platforms.
3、Deep understanding of marketplace dynamics and seller needs.
4、Excellent communication and coordination abilities, capable of working effectively with cross-functional teams to drive project implementation.
5、Innovative mindset, with a deep understanding of the e-commerce industry and the ability to adapt to a rapidly changing market environment.