Regional Category Manager(Fashion)-Hangzhou
Drive Spotter
China
Posted on Nov 25, 2025
Department:
eCommerce Platform
Location:
China
Department: eCommerce Platform
Location: China
Job Description
1. 岗位概述 | Job Overview
我们正在寻找一位经验丰富的时尚品类经理（服饰），专注于东南亚六大市场（印尼、马来、菲律宾、新加坡、泰国、越南）的用户洞察、市场分析、时尚趋势研究以及品类策略制定。该职位的核心职责是基于数据分析，结合消费者需求、行业趋势和竞争态势，制定品类增长策略，并持续优化Lazada平台的货盘结构，寻找新的增长机会。
We are looking for an experienced Fashion Category Manager (Apparel) to focus on consumer insights, market analysis, fashion trends, and category strategy development across six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). This role is responsible for leveraging data analytics to understand consumer needs, industry trends, and competitive landscapes, formulating category growth strategies, optimizing Lazada’s product assortment, and identifying new business opportunities.
2. 关键职责 | Key Responsibilities
(1) 用户洞察与市场分析 | Consumer Insights & Market Analysis
• 研究东南亚不同市场的消费者行为，建立精准的用户画像。
Study consumer behavior across different Southeast Asian markets and build accurate user personas.
• 分析市场竞争格局，明确不同国家的行业结构和市场定位。
Analyze market competition and define the industry landscape in different countries.
• 结合站内用户数据，挖掘关键消费趋势，优化品类策略。
Leverage internal platform data to identify key consumer trends and refine category strategies.
(2) 时尚趋势与货盘分析 | Fashion Trends & Assortment Analysis
• 持续追踪全球和东南亚时尚趋势，分析其对本地市场的影响。
Monitor global and Southeast Asian fashion trends and analyze their impact on local markets.
• 结合平台现有货盘，优化商品结构，确保符合消费者需求。
Analyze Lazada’s existing product assortment to ensure alignment with consumer demand.
• 通过数据分析，找出市场空白点，引入符合趋势的新商品和品类。
Use data analytics to identify market gaps and introduce trending new products and categories.
(3) 机会点挖掘与品类策略制定 | Opportunity Identification & Strategy Development
• 基于数据分析和市场研究，制定品类增长策略，寻找突破点。
Develop category growth strategies and identify breakthrough opportunities through data analysis and market research.
• 拆解品类增长目标，并协调相关团队推动目标落地。
Break down category growth targets and coordinate with relevant teams for execution.
• 优化选品策略，提高核心商品的竞争力和转化率。
Refine product selection strategies to enhance the competitiveness and conversion rate of core products.
(4) 数据驱动的决策与优化 | Data-driven Decision Making & Optimization
• 分析用户、行业和市场数据，形成针对性的策略调整方案。
Analyze user, industry, and market data to develop targeted strategic adjustments.
• 建立标准化的数据分析框架，提升品类运营的精准度。
Establish standardized data analytics frameworks to improve category operations.
• 定期复盘数据表现，优化选品、定价和营销策略。
Regularly review data performance to refine assortment, pricing, and marketing strategies.
(5) 品牌合作与跨部门协作 | Brand Partnerships & Cross-functional Collaboration
• 制定品类品牌发展策略，并联动LCD及各市场团队推动品牌和卖家引入。
Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions.
• 通过数据洞察和市场分析，指导市场团队优化品牌组合。
Leverage data insights and market analysis to guide local teams in optimizing brand portfolios.
• 与市场营销、数据分析、物流等团队协作，推动品类增长策略落地。
Work closely with marketing, data analytics, and logistics teams to implement category growth s
我们正在寻找一位经验丰富的时尚品类经理（服饰），专注于东南亚六大市场（印尼、马来、菲律宾、新加坡、泰国、越南）的用户洞察、市场分析、时尚趋势研究以及品类策略制定。该职位的核心职责是基于数据分析，结合消费者需求、行业趋势和竞争态势，制定品类增长策略，并持续优化Lazada平台的货盘结构，寻找新的增长机会。
We are looking for an experienced Fashion Category Manager (Apparel) to focus on consumer insights, market analysis, fashion trends, and category strategy development across six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). This role is responsible for leveraging data analytics to understand consumer needs, industry trends, and competitive landscapes, formulating category growth strategies, optimizing Lazada’s product assortment, and identifying new business opportunities.
2. 关键职责 | Key Responsibilities
(1) 用户洞察与市场分析 | Consumer Insights & Market Analysis
• 研究东南亚不同市场的消费者行为，建立精准的用户画像。
Study consumer behavior across different Southeast Asian markets and build accurate user personas.
• 分析市场竞争格局，明确不同国家的行业结构和市场定位。
Analyze market competition and define the industry landscape in different countries.
• 结合站内用户数据，挖掘关键消费趋势，优化品类策略。
Leverage internal platform data to identify key consumer trends and refine category strategies.
(2) 时尚趋势与货盘分析 | Fashion Trends & Assortment Analysis
• 持续追踪全球和东南亚时尚趋势，分析其对本地市场的影响。
Monitor global and Southeast Asian fashion trends and analyze their impact on local markets.
• 结合平台现有货盘，优化商品结构，确保符合消费者需求。
Analyze Lazada’s existing product assortment to ensure alignment with consumer demand.
• 通过数据分析，找出市场空白点，引入符合趋势的新商品和品类。
Use data analytics to identify market gaps and introduce trending new products and categories.
(3) 机会点挖掘与品类策略制定 | Opportunity Identification & Strategy Development
• 基于数据分析和市场研究，制定品类增长策略，寻找突破点。
Develop category growth strategies and identify breakthrough opportunities through data analysis and market research.
• 拆解品类增长目标，并协调相关团队推动目标落地。
Break down category growth targets and coordinate with relevant teams for execution.
• 优化选品策略，提高核心商品的竞争力和转化率。
Refine product selection strategies to enhance the competitiveness and conversion rate of core products.
(4) 数据驱动的决策与优化 | Data-driven Decision Making & Optimization
• 分析用户、行业和市场数据，形成针对性的策略调整方案。
Analyze user, industry, and market data to develop targeted strategic adjustments.
• 建立标准化的数据分析框架，提升品类运营的精准度。
Establish standardized data analytics frameworks to improve category operations.
• 定期复盘数据表现，优化选品、定价和营销策略。
Regularly review data performance to refine assortment, pricing, and marketing strategies.
(5) 品牌合作与跨部门协作 | Brand Partnerships & Cross-functional Collaboration
• 制定品类品牌发展策略，并联动LCD及各市场团队推动品牌和卖家引入。
Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions.
• 通过数据洞察和市场分析，指导市场团队优化品牌组合。
Leverage data insights and market analysis to guide local teams in optimizing brand portfolios.
• 与市场营销、数据分析、物流等团队协作，推动品类增长策略落地。
Work closely with marketing, data analytics, and logistics teams to implement category growth s
Job Requirements
任职要求 | Qualifications
(1) 基本要求 | Basic Requirements
• 本科及以上学历，优先考虑知名院校背景。
Bachelor’s degree or above, preferably from a top-tier university.
• 5年以上服饰、电商或零售行业经验，熟悉东南亚市场。
5+ years of experience in fashion, e-commerce, or retail industries, with a strong understanding of the Southeast Asian market.
• 熟悉消费者行为研究、市场分析及竞争对手研究方法。
Familiar with consumer behavior research, market analysis, and competitive intelligence methodologies.
(2) 关键能力 | Key Competencies
• 执行力 → 能够快速落地品类策略，推动跨部门协作。
Strong execution skills to implement category strategies and drive cross-functional collaboration.
• 人际沟通能力 → 能协调市场、运营、数据等团队，确保策略顺利落地。
Strong interpersonal skills to coordinate with marketing, operations, and data teams to ensure strategy execution.
• 抗压能力 → 适应快节奏环境，能够承受高强度工作节奏。
Ability to thrive in a fast-paced environment and handle high-pressure situations.
• 逻辑能力 → 具备清晰的逻辑思维，能够拆解问题并形成系统性解决方案。
Clear logical thinking to deconstruct problems and develop systematic solutions.
• 时尚审美与趋势敏感度 → 能够精准判断市场趋势，并结合消费者需求制定品类策略。
Strong fashion aesthetics and trend sensitivity to accurately identify market trends and align them with consumer demand.
• 项目管理与数据化思维 → 能够高效管理多个品类项目，并通过数据分析优化策略。
Project management and data-driven mindset to effectively manage multiple category initiatives and optimize strategies based on data analysis.
(3) 软技能 | Soft Skills
• 责任心 & 细心 & 耐心 → 对工作认真负责，注重细节，能够耐心解决复杂问题。
Strong sense of responsibility, attention to detail, and patience in handling complex issues.
• 踏实 & 结果导向 → 务实且有较强的执行落地能力，确保品类策略能真正带来增长。
Pragmatic and results-oriented, with strong implementation capabilities to ensure category strategies drive growth.
• 快速适应变化，具备较强的应变能力和创新思维。
Highly adaptable, with strong problem-solving and innovative thinking skills.
• 英语流利，能够与跨国团队无障碍沟通。
Fluent in English, able to communicate seamlessly with international teams.
(1) 基本要求 | Basic Requirements
• 本科及以上学历，优先考虑知名院校背景。
Bachelor’s degree or above, preferably from a top-tier university.
• 5年以上服饰、电商或零售行业经验，熟悉东南亚市场。
5+ years of experience in fashion, e-commerce, or retail industries, with a strong understanding of the Southeast Asian market.
• 熟悉消费者行为研究、市场分析及竞争对手研究方法。
Familiar with consumer behavior research, market analysis, and competitive intelligence methodologies.
(2) 关键能力 | Key Competencies
• 执行力 → 能够快速落地品类策略，推动跨部门协作。
Strong execution skills to implement category strategies and drive cross-functional collaboration.
• 人际沟通能力 → 能协调市场、运营、数据等团队，确保策略顺利落地。
Strong interpersonal skills to coordinate with marketing, operations, and data teams to ensure strategy execution.
• 抗压能力 → 适应快节奏环境，能够承受高强度工作节奏。
Ability to thrive in a fast-paced environment and handle high-pressure situations.
• 逻辑能力 → 具备清晰的逻辑思维，能够拆解问题并形成系统性解决方案。
Clear logical thinking to deconstruct problems and develop systematic solutions.
• 时尚审美与趋势敏感度 → 能够精准判断市场趋势，并结合消费者需求制定品类策略。
Strong fashion aesthetics and trend sensitivity to accurately identify market trends and align them with consumer demand.
• 项目管理与数据化思维 → 能够高效管理多个品类项目，并通过数据分析优化策略。
Project management and data-driven mindset to effectively manage multiple category initiatives and optimize strategies based on data analysis.
(3) 软技能 | Soft Skills
• 责任心 & 细心 & 耐心 → 对工作认真负责，注重细节，能够耐心解决复杂问题。
Strong sense of responsibility, attention to detail, and patience in handling complex issues.
• 踏实 & 结果导向 → 务实且有较强的执行落地能力，确保品类策略能真正带来增长。
Pragmatic and results-oriented, with strong implementation capabilities to ensure category strategies drive growth.
• 快速适应变化，具备较强的应变能力和创新思维。
Highly adaptable, with strong problem-solving and innovative thinking skills.
• 英语流利，能够与跨国团队无障碍沟通。
Fluent in English, able to communicate seamlessly with international teams.
