Category Lead-General Merchandise-Hardline home 2
Drive Spotter
Thailand
Posted on Nov 26, 2025
Department:
Commercial
Location:
Thailand
Department: Commercial
Location: Thailand
Job Description
• Business Planning:
- Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.
- Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.
- Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.
• Portfolio Execution:
- Strategic Brand Partnerships: Build and strengthen relationships with global brands, Thailand SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.
- Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada’s toplines.
- Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.
• People & Leadership Management
- High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.
- Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.
- Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.
- Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.
- Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.
- Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.
• Portfolio Execution:
- Strategic Brand Partnerships: Build and strengthen relationships with global brands, Thailand SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.
- Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada’s toplines.
- Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.
• People & Leadership Management
- High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.
- Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.
- Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.
Job Requirements
• 6-8+ years of work experience, preferably in consulting, category management, sales related position, or similar roles in a industries such as General Merchandise; Home & Living, or FMCG
• Bachelor’s degree in business administration, economics, engineer, finance, or any related fields.
• Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must
• Strong understanding of e-commerce business models and dynamics is a plus
• Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis
• Passionate for multiple simultaneous projects, creative flow and high attention to detail
• Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.
• Adaptable and proactive, thriving in a fast-paced and dynamic environment.
• A resilient problem-solver with proven leadership qualities
• Strong ownership and attention to details
• High proficiency in using Microsoft Word, Excel and PowerPoint
• Bachelor’s degree in business administration, economics, engineer, finance, or any related fields.
• Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must
• Strong understanding of e-commerce business models and dynamics is a plus
• Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis
• Passionate for multiple simultaneous projects, creative flow and high attention to detail
• Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.
• Adaptable and proactive, thriving in a fast-paced and dynamic environment.
• A resilient problem-solver with proven leadership qualities
• Strong ownership and attention to details
• High proficiency in using Microsoft Word, Excel and PowerPoint
