Associate, Content Operation (Livestream)-Jakarta
Drive Spotter
1. Platform Live Streaming Operations
Develop and execute live streaming strategies to optimize user engagement, conversion rates, and GMV.
Design structured live calendars for top-tier accounts, ensuring fixed scheduling and content consistency.
Monitor real-time performance metrics (e.g., watch time, CTR, GMV per live session) and provide actionable insights for optimization.
2. KOL (Key Opinion Leader) Operations Management
Identify, onboard, and manage high-performing KOLs in Indonesia (e.g., beauty, fashion, lifestyle niches).
Establish KOL evaluation criteria (e.g., audience demographics, conversion rates, content quality) to ensure alignment with platform goals.
Coordinate content creation and live streaming schedules with KOLs to maximize reach and ROI.
3. Live Agency BD & Partnerships
Build and maintain relationships with live streaming agencies, production studios, and content creators.
Negotiate cooperation models (e.g., revenue-sharing, fixed fees) and draft collaboration agreements.
Explore cross-platform synergies (e.g., TikTok, Instagram) to expand live streaming reach.
4. Data-Driven Optimization
Analyze live streaming performance using tools like internal dashboards, or BI tools (e.g., Looker, Tableau).
Conduct A/B testing on live formats, incentives, and content to identify best practices.
Collaborate with product/marketing teams to integrate live streaming features (e.g., flash sales, interactive widgets).
1. Experience & Skills
5+ years in live streaming operations, e-commerce, or digital marketing, preferably in Indonesia or Southeast Asia.
Proven track record in KOL management and agency partnerships in the Indonesian market.
Strong understanding of Indonesian consumer behavior, cultural nuances, and country regulations (e.g., content compliance).
Excellent data analysis skills (Excel, SQL, Google Sheets) and familiarity with live streaming platforms (e.g., Shopee Live, Tokopedia Live).
2. Language & Communication
Fluent in Indonesian and English (written and verbal).
Strong cross-cultural communication skills to work with KOLs, agencies, and internal teams.
3. Personal Attributes
Result-driven with a focus on GMV growth and user engagement metrics.
Proactive problem-solver and strategic thinker in a dynamic startup environment.
Self-starter with the ability to prioritize tasks in a fast-paced setting.