Key Responsibilities:
Profitability & Commercial Strategy
- Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
- Manage P&L, cost structures, and promotional budgets to maximize profitability.
- Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
- Optimize category performance by analyzing sales data, market trends, and profitability reports.
- Identify new business opportunities to increase revenue and reduce operational costs.

Brand Management & Business Development
- Own brand relationships and ensure alignment with Lazada’s strategic priorities.
- Lead Business Planning with top electronics brands to drive growth.
- Negotiate for exclusive product launches, promotional campaigns, and brand investments.
- Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
- Stay ahead of market trends and competitor activities to refine brand strategies.

Inventory & Assortment Management
- Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
- Monitor sell-through