Category & Business Strategy Development:
• Define and execute the growth strategy for the assigned category, ensuring alignment with Lazada’s overall business goals.
• Develop short-term and long-term category plans, including pricing, assortment, promotion, and traffic strategies to maximize performance.
• Identify market trends, consumer behavior shifts, and competitive landscape to optimize the category’s positioning.
• Drive category expansion by onboarding and developing new brands and sellers.

Brand & Seller Relationship Management:
• Lead and support the team of Key Account Managers (KAMs) to manage top brands and sellers, ensuring sustainable business growth.
• Develop strong relationships with key brands, distributors, and sellers to enhance partnerships.
• Negotiate and execute joint business plans with strategic partners to drive sales and market share.
• Collaborate with Marketing, Logistics, Finance, and Operations teams to ensure smooth execution of campaigns and daily operations.

Sales Performance & Data Analysis:
• Monitor category sales performance, identify gaps, and develop action plans to improve key metrics (GMV, conversion rate, traffic, etc.).
• Analyze seller performance, product trends, and pricing strategies to optimize category growth.
• Work with Business Intelligence & Data teams to leverage insights for better decision-making.
• Track competitor activities and adjust strategies accordingly.

Team Leadership & People Management:
• Lead and mentor a team of Key Account Managers, providing strategic direction and guidance.
• Set performance KPIs, monitor progress, and ensure continuous development of the team.
• Foster a high-performance culture, encouraging innovation, ownership, and collaboration.
• Provide coaching and support to help the team navigate challenges and drive results.

Cross-Functional Collaboration:
• Work closely with Marketing teams to plan and execute category-specific promotions and campaigns (Mega Campaigns, Brand Days, Flash Sales, etc.).
• Partner with Operations & Logistics teams to improve seller fulfillment capabilities and ensure smooth last-mile delivery.
• Coordinate with Finance & Pricing teams to ensure a profitable pricing strategy and margin management.
• Align with Seller Acquisition teams to identify and onboard new brands and sellers that complement the category’s growth strategy.

Skills & Experience:
• 8+ years of experiences in Category Management, E-commerce, Retail, or FMCG / Fashion / Mother Baby / Beauty. At least +3 years working in Manager Level
• Strong ownership mindset with ambition to build a long-term career in a fast-paced e-commerce environment.
• Highly adaptable and change-embracing, comfortable navigating ambiguity and executing with a hands-on approach.
• Self-driven and growth-oriented, with a continuous learning mindset and desire to raise the bar for yourself and the business.
• Resilient problem solver with demonstrated leadership capability and accountability under pressure.
• Influential communicator and collaborator, able to engage and align stakeholders across teams, communities, and functions.
• Solid understanding and passion across multiple product categories, with existing networks and relationships within domestic & international brands or retailers considered a strong advantage.
• Comfortable managing multiple priorities and projects simultaneously, with creativity, structure, and strong attention to detail.
• Highly data-driven, with strong numerical acumen to translate insights into actionable decisions impacting P&L and category performance.
• Fluent in Vietnamese and English (both written and spoken).

Preferred Qualifications:
• Experience in E-commerce platforms, Marketplaces, or Online Retail is highly preferred.
• Knowledge of FMCG / FA / MB / HB industry trends and consumer behavior in Vietnam.
• Familiarity with digital marketing, paid traffic, and online promotional strategies.