Product Strategy, Positioning, and Branding
● Own and lead product positioning, messaging frameworks, and narratives for Lazada Sponsored Solutions across the seller lifecycle.
● Develop clear value propositions that differentiate Lazada Sponsored Solutions in the e-commerce advertising landscape.
● Translate product capabilities into compelling brand narratives, product stories, and marketing content tailored to seller segments.
● Collaborate closely with Product, Commercial, and Regional teams to shape go-to-market strategy and product adoption initiatives.

Product Marketing Leadership
● Lead product marketing initiatives for assigned product domains and strategic projects.
● Provide strategic direction and mentorship to product marketing team members, ensuring high-quality execution of marketing initiatives.
● Drive alignment across product, marketing, sales, and operations teams to deliver cohesive messaging and campaigns.
● Establish scalable frameworks and best practices for product marketing execution.

Product Launch and Go-to-Market
● Lead end-to-end go-to-market planning and execution for product launches, feature releases, and new solutions.
● Coordinate cross-functional stakeholders including Product, Commercial, Data, and Regional Marketing teams.
● Ensure consistent stakeholder communication, milestone tracking, and execution excellence.

Market Research and Customer Insights
● Conduct strategic market research to identify seller segments, growth opportunities, and competitive positioning.
● Analyze customer behaviors, personas, and product use cases to refine product messaging and marketing strategies.
● Leverage insights to guide product roadmap prioritization and marketing initiatives.

Marketing Operations and Governance
● Oversee key marketing operations and governance frameworks to support scalable marketing execution.
● Manage initiatives including: Seller Center communications, Email initiatives, Marketing asset operations and more.
● Develop operational processes that improve efficiency, tracking, and campaign effectiveness.

Budget and Resource Management
● Manage marketing budget planning and allocation across key initiatives.
● Manage agencies and external vendors to deliver marketing initiatives.
● Track performance marketing efforts to optimize impact and ensure resources are prioritized toward high-impact initiatives.

Qualifications
● Bachelor’s degree in Marketing, Business, Economics, or a related field.
● 8+ years of experience in product marketing, digital advertising, or e-commerce, with past experience in B2B marketing.
● Experience leading regional product launches, marketing analytics, cross-functional go-to-market initiatives, and team management.
● Strong stakeholder management and cross-functional collaboration skills.
● Solid understanding of e-commerce platforms, advertising solutions, and seller economics.
● Proven ability to develop strategic product positioning and messaging.